/CORE TECHNOLOGY / SYSTEM OVERVIEW

Built to see.Trained to value.

AI-powered technology that detects, measures, and values brand exposure across TV, digital, social, and onsite channels, transforming raw content into precise, verifiable insights.

PIPELINEACTIVE
INPUTSTV / SOCIAL / PRESS / ONSITE
MODEREAL-TIME / POST-EVENT
OUTPUTVERIFIABLE INSIGHT
Pipeline / ActiveFully automated
01

Ingest

TV / SOCIAL / PRESS / ONSITE

TV
SOCIAL
PRESS
ONSITE
02

Detect

CLASSIFY / IDENTIFY / VERIFY

LOCK 0.97
03

Quantify

DURATION / SIZE / CLARITY

DUR4.2s
SIZE38%
CLR0.91
04

Value

CPM / CPE / AUDIENCE

EMV / EVENT€1.24MCPM 8.40 — CPE 0.12
05

Store

STRUCTURED DATASETS

ROWS 12,480 / COLS 32
06

Visualize

DASHBOARDS / TIMELINES

≤60Frames analyzed / second
15+KPIs per detection
8Score variables blended
6Ecosystems covered
01/AI Frame-by-Frame Detection

Intelligence that sees what audiences see, every 1/60th of a second.

Our computer vision models analyze each frame with millisecond accuracy, detecting:

CL-01Logs
CL-02Brands & Teams placement
CL-03Objects and assets
CL-04Environments & Scenes

Detection runs in real time or post-event, enabling full flexibility for live coverage or historical analysis.

15+ KPIs are generated for every detection, including exposure time, screen area, clarity, instances, zone quality, and more.

Every frame becomes structured data. Every appearance becomes measurable.

Football match frame under AI analysis, with jersey sponsor and perimeter board detected
Logo 0.98
Board 0.95
Asset 0.91
Real-time / post-event15+ KPIs / detection
Frame analysis: live
02/The Camaleonic Score

A unified metric to compare brand impact across any event, feed, or channel.

Our proprietary algorithm blends 8 core visual and contextual variables, measuring both the quality and quantity of exposure to generate a single, comparable impact score.

VariableWeight
Σ CHECKSUM1.00
Weight ledger: live

Hover or focus a variable to isolate its share of the score.

A synthetic score that captures true visibility quality, not just raw exposure.

Sample output
0100
87.4/ 100
Quality × quantity of exposureΣ 1.00

Σ ( VARIABLE × WEIGHT ) → SCORE 0–100

Camaleonic Score: demo
03/Multichannel Processing Pipeline

From ingest to insight, engineered for scale.

A fully automated pipeline designed for high-volume global events.

01

Ingest

Multiple sources simultaneously: TV & livestream feeds, social media content, digital press & clipping, onsite data.

02

Detect

AI models classify, identify, and verify brands, mentions, context, and visual attributes.

03

Quantify

Precise measurement of duration, clarity, position, size, frequency, and visual quality.

04

Value

Economic models combine CPM/CPE, TV spot valuations, audience data, and cross-feed weighting.

05

Store

Clean, structured datasets ready for dashboards, APIs, and exporting.

06

Visualize

Dynamic dashboards show multi-feed results, timelines, heatmaps, and impact comparisons.

/A complete data engine: from acquisition to decision-making

04/Real-Time Global Coverage

Multi-feed analysis for multi-market sponsorship.

Camaleonic processes broadcast feeds from multiple countries simultaneously, revealing:

F-01

How each market displays the brand

Compare visibility across different regional broadcasts

F-02

Differences in exposure time and size

Measure variations in brand prominence per feed

F-03

Regional broadcast variations

Identify unique content decisions by each broadcaster

F-04

Asset performance per territory

Track which assets work best in each market

F-05

Digital & Virtual detection

Capture both physical and digitally-inserted branding

Your visibility is not local, neither is our analysis.

05/Cross-Platform Intelligence

One technology. Six ecosystems.

Total sponsorship visibility.

Detection services / 06
TVTV Analytics132FEEDS
SMSocial Media845POSTS/MIN
PRPress1,240ART/DAY
ONOnsite64CAMERAS
VNVenue18VENUES
LSListening2,150MENT/HR

Core engine

CORE

1,840

DET/S · Merged throughput

MODELS14

LATENCY0.04S

UPTIME99.98%

Output rail / 03

Verified valueOUT-01
ReportsOUT-02
APIOUT-03
FIG.01 / LIVE
FIG.01 — One core engine, six detection services06 IN → 01 CORE → 03 OUT
SYS-01

TV Analytics

Frame-by-frame detection, multi-feed broadcasts, and audience-weighted valuation.

SYS-02

Social Media Analytics

AI detection in images, videos, text, and audio. Influence mapping. Fan reaction analysis.

SYS-03

Digital Press & Clipping

Automated OTS, media valuation, sentiment layers.

SYS-04

Onsite Analytics

Event asset visibility: signage, fan zones, hospitality, vehicles, objects, uniforms.

SYS-05

Web & App Visibility

Brand placement analysis: dimensions, duration, CPM-driven value.

SYS-06

Fan Insight & Surveys

Media data and surveys to understand who the fans are. Identify fan profiles, behaviors, interests, and perceptions to better connect sponsors, events, and brands with their audiences.

/A unified intelligence layer across all channels

06/Transparency & Auditability

Every detection can be verified. Every insight has proof.

PR-01Evidence frames
PR-02Proof images
PR-03Optional video overlays
PR-04Detection Brands, Assets, Teams
PR-05Full audit trails
PR-06Scene detection
/Our philosophy

AI you can trust.Data you can verify.

Frame source: live stadium broadcast
07/Built for Scale

High-volume events. Global broadcasts. Millions of frames.

Our system scales automatically to process multi-day events, full seasons, and parallel competitions without latency.

Multi-day events
Full seasons
Parallel competitions
No added latency

Your analysis grows with your ambitions.

/See it running

See the technology in action.

Experience real-time sponsor detection and multi-feed analysis across global events.