FOR BRANDS / SPONSORSHIP ROI

Sponsorship ROI,down to the asset.

Cross-channel, asset-level analysis and benchmarking turn your sponsorship data into competitive advantage.

/TV / OTT/Social/Digital & Online/Onsite
Formula 1 car with sponsor branding under AI exposure analysis
CONF 0.97EXP 00:02:41
ASSET / BRAND EXPOSURE

Detection telemetry: every asset, every channel

Brands we measure for
Mahou
Repsol
CaixaBank
Telefónica
Vueling
Iberia
ABANCA
Movistar
01/WHY BRANDS

From guesswork to strategic decisions.

Transform sponsorship from guesswork into strategic decisions backed by data.

W/01

Measure Real Visibility

AI-powered detection delivers actual exposure data, not estimates or projections

W/02

Identify Best Assets

Understand which assets perform best, by channel, event, and territory

W/03

Benchmark Performance

Compare against competitors and category benchmarks to reveal opportunities

W/04

Optimize Investments

Make data-driven decisions about future sponsorship strategies and budgets

Camaleonic sponsorship dashboard on iPhone
DEVICE / LIVE DASHBOARD

Live sponsorship dashboard, mobile

02/CROSS-CHANNEL COVERAGE

One unified methodology.

Analyze your sponsorship presence across all channels with consistent, AI-powered measurement.

CH/01

Broadcast / TV / OTT

Frame-by-frame exposure detection across all broadcasts

CH/02

Social Media

Organic & paid visibility, engagement, and sentiment analysis

CH/03

Digital & Online Media

News, web, clipping, and earned media monitoring

CH/04

Onsite activations

Physical exposure, zones, signage, and activations

03/ASSET-LEVEL INTELLIGENCE

Every asset, measured.

Detailed performance metrics for every sponsorship asset.

AssetVolume / share of top asset
LEDsimpressions
2.3M100.0% of top asset
Backdropsimpressions
1.8M78.3% of top asset
Postsengagements
890K38.7% of top asset
Zonesvisitors
450K19.6% of top asset
Activationsinteractions
120K5.2% of top asset
F/01

Performance Per Asset

Impressions, duration, share of voice, value, CPM, and ROI for each asset

F/02

Top vs Underperforming

Clear identification of which assets drive results and which need optimization

F/03

Channel Breakdown

Understand how each asset performs across TV, social, digital, and onsite

04/BENCHMARKING

Competitive intelligence, objective data.

Compare your performance and gain strategic insights with objective data.

B/01

Performance vs Other Brands

Compare your visibility, engagement, and value against competitors in the same space

B/02

Event & Season Analysis

Analyze performance within the same event, across events, or across entire seasons

B/03

Category Share of Voice

Understand your category dominance, visibility gaps, and value opportunities

B/04

Objective Negotiation Data

Support rights holder negotiations with transparent, data-backed insights

05/OUTPUTS

What you receive.

Comprehensive dashboards, reports, and insights ready for action.

D/01

Interactive Dashboards

Real-time access to all your sponsorship data with drill-down capabilities

  • Live updates
  • Custom filters
  • Asset comparisons
D/02

Static Reports

PDF and PowerPoint-ready reports for internal teams and stakeholders

  • Executive summaries
  • Detailed annexes
  • Brand-ready
D/03

Asset-Level Breakdowns

Granular analysis by asset, channel, time period, and territory

  • Asset performance
  • Channel mix
  • ROI analysis
06/Next step

Turn sponsorship data into a competitive advantage.

Join leading brands using AI-powered analytics to measure, compare, and maximize their sponsorship impact.