@sportsfan92
2H AGO
⚽
Amazing goal!
FAN INSIGH9 F 8██BX00
Know exactlywho is watching.
AI-powered audience detection combined with real fan feedback, finally showing who your sponsorships, talents, events, and campaigns truly reach.
+150
COUNTRIES // REAL-TIME DATA
360°
GLOBAL AUDIENCE VIEW
@sportsfan92
SPORTS FANS
@gridwatcher
MOTORSPORT
@festivalgoer
MUSIC LOVERS
SRC // LIVE STADIUM FEED
01/SIGNAL INTAKE
What Fan Insight really is
Fan Insight reveals the people behind the impressions, not just the numbers. Using advanced AI, we identify who engages with sponsorships, events, athletes, brands, and campaigns across social networks.
01Followers
TRACKED02Tags & mentions
TRACKED03Interactions
TRACKED04Geographic distribution
TRACKED05Interests & communities
TRACKED06Recurrent behavioral patterns
TRACKED/AUDIENCE PROFILING PIPELINESTAGE 01 / 04
01
HASHTAGS
/#sports
/#football
/#champions
02
GEO
/SPAIN
/MADRID
03
INTERACTIONS
/234K LIKES
/12.5K COMMENTS
/8.9K SHARES
04
PROFILE
/SPORTS FANS
/MUSIC LOVERS
/MOTORSPORT
02/AI DETECTION
AI detection across social networks
We track and decode audiences through social tags & mentions, followers, location based behavior, posting patterns, interest clustering, and sentiment analysis.
IN FEED
@teamlover
2H AGO
🏆
Champions!
@fanzone
2H AGO
🎉
What a match
@megafan
2H AGO
🔥
Best event ever!
@enthusiast
2H AGO
⭐
Incredible performance
@supporter23
2H AGO
💪
So proud of the team
@analyst_pro
2H AGO
🎯
Perfect execution
@fanatic
2H AGO
❤️
Love this community
/RESOLVED AUDIENCE ATTRIBUTES5 SIGNALS
01Positive sentiment
DETECTED
02Sports category
DETECTED
03Spain
DETECTED
04Millennial female
DETECTED
05Brand advocate
DETECTED
03/DIRECT FAN VOICE
Direct fan voice, amplified with data
Complement AI-based social insights with online and onsite surveys to capture authentic fan opinions: audience identity, sponsorship recall, brand perception, talent affinity, event experience, and more.
01SURVEY // ONLINE + ONSITELIVE
How was your experience?
AWAITING RESPONSE
Which sponsor do you remember?85%
RESPONSE COMPLETION
How would you rate the event from 1 to 10?92%
RESPONSE COMPLETION
Would you recommend this event?78%
RESPONSE COMPLETION
02SENTIMENT // EVENT TIMELINEPHASE 01–06
+47
NET PROMOTER SCORE
1,284
RESPONSES CAPTURED
86%
COMPLETION RATE
Event night, phase by phase
HEADLINER86% POSITIVE10% NEUTRAL4% NEGATIVE
SHARE OF RESPONSES PER PHASEΣ 100%
03SENTIMENT // TOP DRIVERSNET SHIFT // PCT POINTS
What moved the score
Experience factors ranked by their net effect on positive sentiment across all responses.
Sound quality
+18
Sightlines
+11
Food & drink
+7
Queue time
−12
Parking
−8
04/FULL AUDIENCE MODEL
The most complete fan understanding in the industry
Combining AI powered audience detection, social listening, survey insights, psychographic & demographic mapping, sentiment evolution, interest clusters, and behavior flow.
SPORTS FANS
MUSIC LOVERS
MOTORSPORT
CROWD RESOLUTION // 03 SEGMENTS LOCKED
/AI audience detection/Social listening/Survey insights/Psychographic & demographic mapping/Sentiment evolution/Interest clusters/Behavior flow
05/APPLICATIONS
Powering strategic decisions
01USE CASE
Sponsorship impact
See exactly who your sponsorship reaches and how they perceive your brand.
02USE CASE
Talent & athlete value
Identify the communities that follow your athlete and how emotionally connected they are.
03USE CASE
Event & campaign insight
Measure audience reach, sentiment, and reactions to any event or brand activation.
/Also from Camaleonic
Camaleonic Survey
Create branded surveys with live results, AI-powered insights and QR distribution on Camaleonic Survey, our self-serve survey platform.
Key facts
How do you profile a fanbase for sponsorship?
What an audience values, not just who it is
Camaleonic profiles a fanbase psychographically rather than demographically, combining live surveys with the behavioural data already captured onsite and across social. The result answers what an audience values and will pay for, not only its age and postcode, which is what ticketing, sponsorship pricing and activation decisions actually turn on.
Defined hereDeduplicated reachCPE (Cost Per Engagement)