●MethodologySignals → IntelligenceProof: Auditable

/Auditable by design

Transparencyis the methodology.

Our proprietary AI captures millions of datapoints. Our methodology turns each one into transparent, auditable, actionable economic value.

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See the pipeline

Signal inputs / 06Methodology core / 04Verified outputs / 02

TVTV Analytics≤60FPS SAMPLED

SMSocial Media410POSTS/MIN

PRPress & Clipping5K+SOURCES/DAY

ONOnsite48ASSETS/VENUE

VNVenue Impact3.4×ECON MULTIPLIER

LSListening24/7MONITORING

Methodology core / 04

M.01AI / FRAME-BY-FRAME

Detect

25+DATAPOINTS / S

AI captures every appearance, frame by frame, across all six signals.

TVSMPRONVNLS

Live signal mixFRAMES ≤60/S · FULL FEED RATE

M.02KPI ENGINE / SCORE™

Qualify

8WEIGHTED VARS

The KPI engine weighs 8 variables into one Camaleonic Score™.

Weighted variablesΣ 1.00

DURATION0.18SIZE0.16CLARITY0.14AUDIENCE0.14POSITION0.12CONTEXT0.10PLATFORM0.08RECALL0.08

M.03REACH / FREQUENCY / GEO

Audience

96%DEDUPLICATED

Reach, frequency and demographics, deduplicated across every platform.

18-2425-3435-4445+

Audience reachREACH 14.2M · DEDUP ✓

M.04CPM / CPT / EMV

Value

100%AUDITABLE

Economic models convert qualified exposure into market value.

Economic ledgerAUDITABLE ✓

CPM8.40

CPT0.12

EMV€/S

Verified outputs / 02

Verified valueOUT.01

Economic intelligence you can defend

SCORE · CPM · CPT

Auditable reportsOUT.02

Every number traceable to its frame

CSV · PPT · PDF

FIG.01 / LIVE

FIG.01 — How raw signals become verified economic value06 IN → 04 STEPS → 02 OUT

25+Datapoints / Second

1.5M+Datapoints / Session

PrecisionDetection Accuracy

15+KPIs per Detection

01/The difference

Our advantage isn't the formula: it's the AI behind the data.

Camaleonic captures every second, every logo, every pixel, unlike traditional sampling-based manual methodologies.

A.01Frame by Frame AI DetectionAcross TV, Social Media, Clipping & Onsite

A.02+25 Datapoints per SecondExtracted automatically

A.03Minimum detection size and exposure durationPer session processed

A.04High Detection AccuracyIndustry-leading precision

A.05Fully AuditableVisuals + detection overlays included

A.06Global CoverageMulti-feed, multi-language, multi-format

Comparison

Sponsorship valuation vs traditional media monitoring

Both produce a number at the end of an event. The difference is what the number was built from, and whether anyone can check it.

How AI sponsorship valuation differs from traditional media monitoring, across coverage, method, output and verification.
Dimension	Traditional media monitoring	Camaleonic
Coverage	A sample of the broadcast	Every frame of the feed, up to 60 per second
Method	Manual review	Computer vision, frame by frame across every signal
Output	Estimates and projections	Exposure counted, then priced with CPM and equivalent media value models
Verification	Taken on trust	Every export ships the detection records behind the figure

02/The pipeline

Six steps from capture to value

From raw data capture to actionable economic intelligence.

Step 01 / 06

01Brand Model Definition
02Dataset Preparation
03AI Model Training
04Execution & Detection
05KPI Engine → Camaleonic Score™
06Economic Valuation

01 / 06Phase / Define

Brand Model Definition

Logos, variations, objects, and brand manifestations.

LogosVariationsObjectsManifestations

02 / 06Phase / Prepare

Dataset Preparation

Training sets, quality control, image scoring.

Training setsQuality controlImage scoring

03 / 06Phase / Train

AI Model Training

Continuous improvement loop with scoring validation.

Improvement loopScoring validation

04 / 06Phase / Detect

Execution & Detection

Extract exposure time, instances, area %, quality zone, clarity, and all KPIs in real-time.

Exposure timeInstancesArea %Quality zoneClarity

05 / 06Phase / Score

KPI Engine → Camaleonic Score™

Weighted KPI engine combining 8 variables into a unified performance metric.

8 weighted variables → one score

06 / 06Phase / Value

Economic Valuation

CPM, CPT, audience data, interactions, venue metrics and market studies.

CPMCPTAudience dataInteractionsVenue metrics

Score weighting

The eight variables, and what each one is worth

Two exposures of the same length are not worth the same. These are the weights that separate them, published in full because a number you cannot interrogate is not evidence.

Camaleonic Score weighting: eight variables summing to 1.00.
Variable	What it measures	Weight
Duration	Exposure duration	0.18
Size	On-screen size	0.16
Clarity	Visual clarity	0.14
Audience	Audience reach	0.14
Position	Screen position	0.12
Context	Context quality	0.10
Platform	Platform weight	0.08
Recall	Brand recall	0.08
Total		1.00

03/Methodology by service

One engine, six service methodologies

Each service runs the same auditable pipeline with its own KPI set.

SRV.01Camaleonic Score™

TV Analytics

AI-powered frame-by-frame detection across all feeds. Uses Kantar audience data + advertising market references.

Exposure timeImpactsInternational Audiences

SRV.02Camaleonic Score™

Social Media Analytics

Detect brands across images, videos, text & audio mentions. Evaluates quantitative + qualitative + engagement metrics.

Visual detectionEngagement metricsCPM valuation

SRV.03Camaleonic Score™

Digital Press & Clipping

Monitor +5,000 media outlets daily with keyword-based extraction across text, images, videos, and voice.

OTS (Opportunity To See)CPT (Cost Per Thousand)Media sentiment

SRV.04Camaleonic Score™

Onsite Analytics

AI evaluates Impact / Activation / Experience assets in physical venues. Extracts visibility, size, placement.

Asset visibilityAttendance impactTotal impacts

SRV.05Camaleonic Score™

Venue Impact Analysis

Quantify direct & induced economic impact: transport, accommodation, shopping, services with multiplier effects.

Direct expenditureTotal economic valueROI calculation

SRV.06Camaleonic Score™

Social Listening

Real-time monitoring of brand keywords, crisis signals, sentiment fluctuations, and reputation patterns.

Sentiment shiftsCrisis detectionReputation score

Every second seenEvery logo detectedEvery pixel valuedAuditableTraceableExportable

04/Auditability

Auditability & transparency

Every detection is exportable. Every KPI is traceable. Every number is auditable.

Logo 0.97

Kit 0.92

Frame 10248 / 25fpsExposure 00:14.2Zone A: verified

Evidence frame

01Detection_Logs.CSVExport

02Visual_Proof.PPTExport

03KPI_Report.PDFExport

Detection overlays

Visual proof of every brand appearance

Downloadable logs

Complete data export for verification

Visual proof

Frame-by-frame evidence included

Audit trail

Full transparency for stakeholders

This creates trust and differentiates Camaleonic from competitors.

05/Data integrity

Data integrity & compliance

Your data is secure, compliant, and ethically sourced. We adhere to the highest international standards.

C.01

GDPR Compliant

Strict adherence to EU data protection regulations. No personally identifiable information (PII) is stored without consent.

C.02

Data Ownership

You own your enhanced data. We provide full export capabilities and do not lock your insights behind a walled garden.

C.03

Ethical Sourcing

Our AI analyzes public feeds and authorized broadcasts only. We respect copyright and privacy boundaries globally.

06/Next step

Let's turn visibility into economic intelligence.

See how our methodology transforms your sponsorship ecosystem.

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