Hear the crowdbefore it roars.
Real-time listening that surfaces every conversation while there is still time to shape it.
Camaleonic's Social Listening engine tracks what audiences say, feel, and share in real time. Define custom keywords, competitors, and crisis triggers to monitor narratives, detect risks, and measure public impact with AI precision.
Intelligent alerts for critical moments
The sonar never blinks. Crisis spikes, viral windows, and competitor moves surface the moment they happen.
Negative sentiment spike detected. Threshold breached across monitored sources.
Positive mentions trending. Amplification window open on detected narrative.
Major campaign detected. Share-of-voice shift under observation.
Immediate sentiment distribution
Every detected mention is classified the second it lands: positive, neutral or negative, and rolled into a live distribution.
Intelligence that never sleeps
Monitor, analyze, and act on conversations happening right now.
Real-Time Keyword & Topic Tracking
Monitor brand names, products, assets, competitors, and events across social and digital platforms.
Crisis Detection & Rapid Response Alerts
Detect sentiment spikes and viral mentions instantly to prevent reputation crises.
Cross-Platform Monitoring
Track conversations across Instagram, TikTok, X, YouTube, Facebook, press, and influencer content.
Sentiment & Narrative Analysis
Analyze public perception with sentiment, emotions, themes, and narrative evolution tracking.
Brand Image & Reputation Metrics
Measure brand positioning across regions and audiences. Benchmark against competitors.
AI-Powered Insights & Recommendations
Identify narrative risks, opportunity spikes, viral moments, and key influencers driving trends.
Unified Dashboard for Communication Teams
Real-time dashboard with insights, alerts, sentiment curves for marketing, PR, and brand teams.
Economic Impact & Media Value Attribution
Quantify the economic value of conversations. Link mentions, engagement, and sentiment to media value and ROI.
Audience & Community Intelligence
Identify and segment audiences. Understand demographics, interests, and behaviors to optimize strategies.
Trending conversations
Live keyword monitoring across all channels.
Stay ahead of every conversation
Real-time monitoring that protects reputation and amplifies opportunity.
Key facts
What does social listening add to sponsorship measurement?
Sentiment quantified, not mentions counted
Camaleonic monitors conversation 24/7 and quantifies sentiment rather than counting mentions, which is the difference between knowing a property was discussed and knowing how. Shifts surface early enough to act on, and conversation is attributed to the property or sponsor that caused it, so a spike traces back to the moment that produced it instead of being inferred from a daily total.
Defined hereSponsorship valuationCPE (Cost Per Engagement)