# TV & Broadcast Sponsorship Analytics | AI Logo Detection

> Measure exact on-screen time and media value of every sponsor in live broadcasts. Computer-vision logo detection for linear TV and streaming.

Source: https://camaleonicanalytics.com/tv-analytics

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![Broadcast still: BRAND LOCK](https://camaleonicanalytics.com/images/tv-arena.webp)

BRAND LOCK

BRAND · NIKE
ASSET · LED RIBBON

REC
FEED 01 / MULTI-SPORT DETECT

00:00:03:19

SCENE · INDOOR ARENA

BASKETBALL · CAM-01 · €312/S

Detection log
Session €1,420

00:01:23:21
ASSET ▸ LED-NORTH
3.4%
€241

00:01:24:06
SCENE ▸ REPLAY-WIDE
8.7%
€488

00:01:24:15
LOGO ▸ GANTRY-S
2.6%
€203

![Broadcast still under brand detection](https://camaleonicanalytics.com/images/tv-stadium-night.webp)
BRAND · SUPERVALU
ASSET · FASCIA BOARD

FEED 02
BRAND TRACKING

LOC · CROKE PARK · DUBLIN

GAA · CAM-02 · €244/S

![Broadcast still under brand detection](https://camaleonicanalytics.com/images/tv-golf.webp)
NO LOGO LOCK
ASSET · APPAREL

FEED 03
LIVE GOLF

SCENE · TEE BOX

GOLF · CAM-03 · NO LOCK

![Broadcast still under brand detection](https://camaleonicanalytics.com/images/tv-f1.webp)
BRAND · GPEXTREME
ASSET · REAR WING

FEED 04
F1 BROADCAST

SCENE · ROAD CIRCUIT

MOTORSPORT · CAM-04 · €367/S

/TV SPONSORSHIP INTELLIGENCE

# Every broadcast. Every frame. _Priced._

Capture every second of brand exposure with real-time precision across global broadcasts.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

 Watch live detection →

/00 / Signal in
Feeds 04/04 locked
00:00:03:19
REC

●
AI Frame-by-Frame Detection
●
Screen Time Measurement
●
% Visible Area (Screen Share)
●
Economic Valuation per Asset
●
Multi-Country, Multi-Feed Coverage
●
Quality & Context Scoring
●
Predictive Insights
●
Value Optimization Powered by Camaleonic AI

01
/
Machine eye

## The machine eye, _on air_

Real-time analysis across multiple assets and sponsors: hover a monitor to bring its feed on air.

01

FEED 01 / MULTI-SPORT DETECT
● ON AIR

02

FEED 02 / BRAND TRACKING
STANDBY

03

FEED 03 / LIVE GOLF
STANDBY

04

FEED 04 / F1 BROADCAST
STANDBY

FEED 01 / MULTI-SPORT DETECT
● ON AIR

FEED 02 / BRAND TRACKING
● ON AIR

FEED 03 / LIVE GOLF
● ON AIR

FEED 04 / F1 BROADCAST
● ON AIR

![Single-seater race car from behind on track, sponsor branding across its rear wing above striped runoff](https://camaleonicanalytics.com/images/tv-f1.webp)

SCENE · RUNOFF

LOGO · GPEXTREME 0.97

ASSET · CAR 0.94

ASSET · RAIN-LIGHT 0.91

REC
FRAME GRAB / FEED 04

00:00:03:19

1 LOGO · 2 ASSETS · 1 SCENE
FRAME LOCK

### What the machine eye extracts

Six signals per detection, every frame, streamed straight into the valuation engine.

Brand identity
GPEXTREME · 0.97

Asset class
CAR · REAR WING

Screen share
4.2% AVG

Clarity score
0.96 / 1.00

Position weight
CENTER · 1.2×

Exposure run
00:00:14:08

 02 / Valuation →

02
/
Valuation

## Every second on air, _valued_

Exposure time, screen share, clarity and position, fused into a euro value per asset, per feed, per second.

VALUE ENGINE
PER-SECOND MODEL

Exposure time
00:01:42

Screen share
× 4.2%

Clarity multiplier
× 0.96

Position weight
× 1.2

Media value per second
\= €312/s

€455,650
Session media value

Model calibrated per sport, competition and broadcaster rate card.

![Empty football stadium with club branding on the big screen and sponsor boards ringing the red stands](https://camaleonicanalytics.com/images/tv-stadium.webp)

CREST · €486/S

LED-BAND · €244/S

BOARD · €178/S

REC
ASSET PRICING / CAM-04

00:00:03:19

3 ASSETS PRICED · LIVE MODEL
VALUE LOCK

1ms
Exposure timing precision

100%
Of screen area quantified

8
Detection capabilities

4
Feeds analyzed in parallel

03
/
The 90-minute ledger

## One match, _every second accounted_

A full broadcast on the editing table: five sponsor assets, every appearance cut as a clip on the timeline, and a ledger that accrues euro by euro as the match plays.

0'
15'
30'
45'
60'
75'
90'

SCORE BUG

SHIRT FRONT

LED RING

PITCH MAT

BACKDROP

Composite match. The rates behind every lane come from the same calibrated model that prices each second in 02 / Valuation.

Match clock
1st half

08:38

Score bug

08:08
€15K

Shirt front

03:00
€20K

LED ring

01:12
€8K

Pitch mat

00:00
€0K

Interview backdrop

01:12
€5K

Accrued media value

€48K

04
/
Capabilities

## Frame-by-frame _precision_

Every millisecond of brand exposure, quantified and valued.

01

### AI Frame-by-Frame Detection

Advanced computer vision identifies every sponsor appearance with millisecond precision, live or on-demand.

→

02

### Screen Time Measurement

Track the exact duration each brand stays visible on screen, across all sessions and broadcast formats.

→

03

### % Visible Area (Screen Share)

Quantify how much space each logo occupies relative to the total screen, giving a deeper layer of impact analysis.

→

04

### Economic Valuation per Asset

Automated valuation models estimate ROI by asset type: teams, trackside signage, uniforms, objects, vehicles, and more.

→

05

### Multi-Country, Multi-Feed Coverage

Analyze every international broadcast feed simultaneously to understand visibility across markets worldwide.

→

06

### Quality & Context Scoring

Assess exposure quality based on clarity, camera angle, screen position, and contextual relevance.

→

07

### Predictive Insights

Identify patterns, forecast value, and optimize sponsorship placements using historical performance.

→

08

### Value Optimization Powered by Camaleonic AI

AI-powered optimization to maximize value generation and sponsorship performance across all channels.

→

05
/
Proof

## Proof your board can _audit_

Every number traces back to a frame. Reports arrive broadcast-grade: time-coded, market-split and benchmark-ready.

POST-EVENT REPORT
GP-22 / 14 MARKETS

SPONSOR
EXPOSURE
SHARE
VALUE

APEX FUELS
14:22
6.1%
€184,300

NORDBANK
09:47
4.2%
€121,750

VOLTA TYRES
07:15
3.5%
€88,400

HELIO AIR
05:02
2.8%
€61,200

TOTAL MEDIA VALUE
€455,650

Excerpt from a post-event report.

![Broadcast control room crew at a wall of monitors and mixing desks during a live production](https://camaleonicanalytics.com/images/tv-control-room.webp)

REC
GALLERY / MCR-02

OUTPUT FEED · CLEAN
00:00:03:19

01

### Evidence reel

Frame-accurate clips of every detection, time-coded for audit.

→

02

### Asset ledger

Valuation per asset: boards, jerseys, gantries, vehicles and more.

→

03

### Market split

Exposure and value per country and per broadcast feed.

→

04

### Benchmark

Performance against rate card and previous events.

→

## Our technology reveals what audiences truly see, and what each second is _worth_.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

Key facts

## How is sponsorship exposure on TV measured?

On-screen time, counted rather than estimated

Camaleonic analyses broadcast at the full frame rate of the feed, up to 60 frames per second, and every detection is traceable to the frame that produced it, so screen time is counted rather than estimated. Every detection carries 15+ KPIs, including exposure duration, screen area, clarity and zone quality, which the Camaleonic Score weighs into a single figure before any value is applied. The same pipeline runs live during a broadcast or afterwards against recorded footage.

Defined here
[Camaleonic Score™](https://camaleonicanalytics.com/faq#camaleonic-score)
[Media value](https://camaleonicanalytics.com/faq#media-value)
[CPM and CPT](https://camaleonicanalytics.com/faq#cpm-and-cpt)