# Onsite Event Analytics | Footfall & Dwell Time Data

> Measure footfall, dwell time and fan movement inside your venue. Quantify physical brand exposure and optimise sponsor activation zones.

Source: https://camaleonicanalytics.com/onsite-analytics

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/ONSITE INTELLIGENCE
VEN-360 / VENUE-MAP

# Measured where it _happens_.

AI-powered onsite analytics that measure how every brand asset performs in front of real attendees.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

 Explore detection →

●SCAN ACTIVE
ASSETS / LED · BANNER · PHOTOCALL
SECTORS / LOCKED

LED-01

BANNER-N

PHOTOCALL

VENUE-MAP / LIVE

![Computer vision locking onto crowd and activation zones at a live event](https://camaleonicanalytics.com/images/venue-detection.webp)

CAM-03 / GROUND TRUTH

FRAME 0481 / 24FPS
2 ZONES LOCKED

/THE UNDERESTIMATED CHANNEL

Onsite branding is a powerful yet underestimated sponsorship component. Camaleonic uses AI to capture, evaluate, and measure every brand appearance inside venues with precision.

From banners to LED boards, structures, activations, and experiential zones, we quantify how each asset performs and the value it generates for sponsors.

ASSET CLASSES / TRACKED

01
Banners
→

02
LED boards
→

03
Structures
→

04
Activations
→

05
Experiential zones
→

01
/
AI DETECTION

## Every asset, detected _frame by frame_

Camaleonic analyzes all brand assets inside the event using advanced computer vision, identifying visibility, prominence, clarity, and area exposed.

![Computer vision detection of brand assets inside a packed arena](https://camaleonicanalytics.com/images/on-detect.webp)

CAM-02 / VENUE-DETECTION

FEED / ONSITE
TRACKING

D-01
Bounding boxes on banners

D-02
Detection on arches, flags, photocalls, pitlane walls

D-03
Heatmaps of attendee flow

D-04
Qualitative and quantitative scoring

/Every asset is evaluated with qualitative and quantitative scoring.

![Live event venue with full attendance](https://camaleonicanalytics.com/images/on-field.webp)

●REC / CAM-01

EXPOSURE 04:32:18

Every banner. Every LED board. Every activation. _Seen and scored._

CAM-01 / EVENT-VENUE

02
/
AUDIENCE IMPACT

## Audience impact & _exposure quality_

Understand who sees each asset and how they see it.

E-01

### Average exposures per attendee

Track how many times each visitor sees your brand assets

E-02

### Viewing angles

Analyze optimal sight lines and visual accessibility

E-03

### Proximity

Measure distance and engagement potential with attendees

E-04

### Emotional relevance of placement

Evaluate brand positioning in high-impact emotional moments

E-05

### Key movement zones

Identify primary foot traffic patterns and hot zones

E-06

### Congestion points

Detect areas of maximum audience concentration

/This reveals the true effectiveness of onsite branding.

03
/
PROPRIETARY METHODOLOGY

## The onsite impact _methodology_

Using Camaleonic’s proprietary AI-driven methodology, we compute the full performance of each asset.

M-01
Total onsite impacts

→

M-02
Average impacts per attendee

→

M-03
Weighting by location quality

→

M-04
Brand prominence score

→

M-05
Full economic valuation

→

3.2M
Total onsite impacts

42
Avg impacts / attendee

87%
Brand prominence

91%
Asset performance

For the first time, onsite can be measured with the same _precision_ as TV or Social.

04
/
SPONSOR VALUE DELIVERY

## Contracted vs _delivered_. Clear, transparent, verifiable.

Onsite Analysis enables brands to clearly validate what was delivered.

0
25
50
75
100

A-01
Main Banner

CTR 85%
DLV 92%
+7 PTS

A-02
LED Board

CTR 70%
DLV 78%
+8 PTS

A-03
Activation Zone

CTR 60%
DLV 88%
+28 PTS

A-04
Photocall

CTR 50%
DLV 65%
+15 PTS

CONTRACTED
DELIVERED
OVERSHOOT

V-01
Exposure achieved vs exposure contracted

V-02
Asset-by-asset valuation

V-03
ROI for each sponsorship package

V-04
Absolute transparency for agencies, organizers, and partners

/FROM ESTIMATE TO EVIDENCE

## Onsite impact is no longer an estimate. It's a _science_.

Camaleonic transforms physical visibility into measurable economic value.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

Key facts

## How is sponsorship signage inside a venue measured?

Physical signage valued like screen time

Camaleonic measures 48+ branded assets per venue, tracking footfall, dwell time and how audiences actually move through the site. Physical signage is valued on the same basis as broadcast exposure, so a perimeter board and a television graphic appear in one report in one currency. That is what lets a rights holder price inventory historically sold on floor plans and estimates.

Defined here
[Media value](https://camaleonicanalytics.com/faq#media-value)
[Camaleonic Score™](https://camaleonicanalytics.com/faq#camaleonic-score)
[Sponsorship valuation](https://camaleonicanalytics.com/faq#sponsorship-valuation)