# Valuation Methodology | Media Value vs Market Value > Transparency is the product. See exactly how Camaleonic calculates media value and true market value from detected brand exposure. Source: https://camaleonicanalytics.com/methodology --- ●Methodology Signals → Intelligence Proof: Auditable /Auditable by design # Transparency _is_ the methodology. Our proprietary AI captures millions of datapoints. Our methodology turns each one into transparent, auditable, actionable economic value. [Request Demo →](https://camaleonicanalytics.com/request-demo) See the pipeline → Signal inputs / 06 Methodology core / 04 Verified outputs / 02 TV TV Analytics ≤60 FPS SAMPLED SM Social Media 410 POSTS/MIN PR Press & Clipping 5K+ SOURCES/DAY ON Onsite 48 ASSETS/VENUE VN Venue Impact 3.4× ECON MULTIPLIER LS Listening 24/7 MONITORING Methodology core / 04 M.01 AI / FRAME-BY-FRAME Detect 25+ DATAPOINTS / S AI captures every appearance, frame by frame, across all six signals. TV SM PR ON VN LS Live signal mix FRAMES ≤60/S · FULL FEED RATE M.02 KPI ENGINE / SCORE™ Qualify 8 WEIGHTED VARS The KPI engine weighs 8 variables into one Camaleonic Score™. Weighted variables Σ 1.00 DURATION 0.18 SIZE 0.16 CLARITY 0.14 AUDIENCE 0.14 POSITION 0.12 CONTEXT 0.10 PLATFORM 0.08 RECALL 0.08 M.03 REACH / FREQUENCY / GEO Audience 96% DEDUPLICATED Reach, frequency and demographics, deduplicated across every platform. 18-24 25-34 35-44 45+ Audience reach REACH 14.2M · DEDUP ✓ M.04 CPM / CPT / EMV Value 100% AUDITABLE Economic models convert qualified exposure into market value. Economic ledger AUDITABLE ✓ CPM 8.40 CPT 0.12 EMV €/S Verified outputs / 02 Verified value OUT.01 Economic intelligence you can defend SCORE · CPM · CPT Auditable reports OUT.02 Every number traceable to its frame CSV · PPT · PDF FIG.01 / LIVE FIG.01 — How raw signals become verified economic value 06 IN → 04 STEPS → 02 OUT 25+ Datapoints / Second 1.5M+ Datapoints / Session Precision Detection Accuracy 15+ KPIs per Detection 01 / The difference ## Our advantage isn't the formula: it's the _AI_ behind the data. Camaleonic captures every second, every logo, every pixel, unlike traditional sampling-based manual methodologies. A.01 Frame by Frame AI Detection Across TV, Social Media, Clipping & Onsite A.02 +25 Datapoints per Second Extracted automatically A.03 Minimum detection size and exposure duration Per session processed A.04 High Detection Accuracy Industry-leading precision A.05 Fully Auditable Visuals + detection overlays included A.06 Global Coverage Multi-feed, multi-language, multi-format Comparison ## Sponsorship valuation vs traditional media monitoring Both produce a number at the end of an event. The difference is what the number was built from, and whether anyone can check it. How AI sponsorship valuation differs from traditional media monitoring, across coverage, method, output and verification. | Dimension | Traditional media monitoring | Camaleonic | | --- | --- | --- | | Coverage | A sample of the broadcast | Every frame of the feed, up to 60 per second | | Method | Manual review | Computer vision, frame by frame across every signal | | Output | Estimates and projections | Exposure counted, then priced with CPM and equivalent media value models | | Verification | Taken on trust | Every export ships the detection records behind the figure | 02 / The pipeline ## Six steps from capture to value From raw data capture to actionable economic intelligence. Step 01 / 06 1. 01 Brand Model Definition 2. 02 Dataset Preparation 3. 03 AI Model Training 4. 04 Execution & Detection 5. 05 KPI Engine → Camaleonic Score™ 6. 06 Economic Valuation 01 / 06 Phase / Define ### Brand Model Definition Logos, variations, objects, and brand manifestations. Logos Variations Objects Manifestations 02 / 06 Phase / Prepare ### Dataset Preparation Training sets, quality control, image scoring. Training sets Quality control Image scoring 03 / 06 Phase / Train ### AI Model Training Continuous improvement loop with scoring validation. Improvement loop Scoring validation 04 / 06 Phase / Detect ### Execution & Detection Extract exposure time, instances, area %, quality zone, clarity, and all KPIs in real-time. Exposure time Instances Area % Quality zone Clarity 05 / 06 Phase / Score ### KPI Engine → Camaleonic Score™ Weighted KPI engine combining 8 variables into a unified performance metric. 8 weighted variables → one score 06 / 06 Phase / Value ### Economic Valuation CPM, CPT, audience data, interactions, venue metrics and market studies. CPM CPT Audience data Interactions Venue metrics Score weighting ## The eight variables, and what each one is worth Two exposures of the same length are not worth the same. These are the weights that separate them, published in full because a number you cannot interrogate is not evidence. Camaleonic Score weighting: eight variables summing to 1.00. | Variable | What it measures | Weight | | --- | --- | --- | | Duration | Exposure duration | 0.18 | | Size | On-screen size | 0.16 | | Clarity | Visual clarity | 0.14 | | Audience | Audience reach | 0.14 | | Position | Screen position | 0.12 | | Context | Context quality | 0.10 | | Platform | Platform weight | 0.08 | | Recall | Brand recall | 0.08 | | Total | | 1.00 | 03 / Methodology by service ## One engine, _six_ service methodologies Each service runs the same auditable pipeline with its own KPI set. SRV.01 Camaleonic Score™ ### TV Analytics AI-powered frame-by-frame detection across all feeds. Uses Kantar audience data + advertising market references. Exposure time Impacts International Audiences SRV.02 Camaleonic Score™ ### Social Media Analytics Detect brands across images, videos, text & audio mentions. Evaluates quantitative + qualitative + engagement metrics. Visual detection Engagement metrics CPM valuation SRV.03 Camaleonic Score™ ### Digital Press & Clipping Monitor +5,000 media outlets daily with keyword-based extraction across text, images, videos, and voice. OTS (Opportunity To See) CPT (Cost Per Thousand) Media sentiment SRV.04 Camaleonic Score™ ### Onsite Analytics AI evaluates Impact / Activation / Experience assets in physical venues. Extracts visibility, size, placement. Asset visibility Attendance impact Total impacts SRV.05 Camaleonic Score™ ### Venue Impact Analysis Quantify direct & induced economic impact: transport, accommodation, shopping, services with multiplier effects. Direct expenditure Total economic value ROI calculation SRV.06 Camaleonic Score™ ### Social Listening Real-time monitoring of brand keywords, crisis signals, sentiment fluctuations, and reputation patterns. Sentiment shifts Crisis detection Reputation score Every second seen + Every logo detected + Every pixel valued + Auditable + Traceable + Exportable + 04 / Auditability ## Auditability & _transparency_ Every detection is exportable. Every KPI is traceable. Every number is auditable. ![Detection overlay evidence](https://camaleonicanalytics.com/images/methodology.webp) Logo 0.97 Kit 0.92 Frame 10248 / 25fps Exposure 00:14.2 Zone A: verified Evidence frame 01 Detection\_Logs .CSV Export ↓ 02 Visual\_Proof .PPT Export ↓ 03 KPI\_Report .PDF Export ↓ Detection overlays Visual proof of every brand appearance Downloadable logs Complete data export for verification Visual proof Frame-by-frame evidence included Audit trail Full transparency for stakeholders This creates trust and differentiates Camaleonic from competitors. 05 / Data integrity ## Data integrity & compliance Your data is secure, compliant, and ethically sourced. We adhere to the highest international standards. C.01 ### GDPR Compliant Strict adherence to EU data protection regulations. No personally identifiable information (PII) is stored without consent. C.02 ### Data Ownership You own your enhanced data. We provide full export capabilities and do not lock your insights behind a walled garden. C.03 ### Ethical Sourcing Our AI analyzes public feeds and authorized broadcasts only. We respect copyright and privacy boundaries globally. 06 / Next step ## Let's turn visibility into _economic_ intelligence. See how our methodology transforms your sponsorship ecosystem. [Request Demo →](https://camaleonicanalytics.com/request-demo)