# Camaleonic Analytics — full content

> AI sponsorship valuation and media measurement for rights holders, brands and live events. Every frame detected, every asset measured, every euro of exposure accounted for.

Every public page below, in the order a reader would meet them. Text is lifted verbatim
from the pages themselves.

## AI Sponsorship Valuation & Media Measurement

https://camaleonicanalytics.com/

Prove the value of every partnership with AI sponsorship valuation. Real-time brand exposure measurement across TV, social, press and venues.

## TV & Broadcast Sponsorship Analytics

https://camaleonicanalytics.com/tv-analytics

Measure exact on-screen time and media value of every sponsor in live broadcasts. Computer-vision logo detection for linear TV and streaming.

### How is sponsorship exposure on TV measured?

On-screen time, counted rather than estimated

Camaleonic analyses broadcast at the full frame rate of the feed, up to 60 frames per second, and every detection is traceable to the frame that produced it, so screen time is counted rather than estimated. Every detection carries 15+ KPIs, including exposure duration, screen area, clarity and zone quality, which the Camaleonic Score weighs into a single figure before any value is applied. The same pipeline runs live during a broadcast or afterwards against recorded footage.

- TV SPONSORSHIP INTELLIGENCE
- Every broadcast. Every frame.
- Capture every second of brand exposure with real-time precision across global broadcasts.
- Watch live detection
- Feeds 04/04 locked
- Real-time analysis across multiple assets and sponsors: hover a monitor to bring its feed on air.
- What the machine eye extracts
- Six signals per detection, every frame, streamed straight into the valuation engine.
- Every second on air,
- Exposure time, screen share, clarity and position, fused into a euro value per asset, per feed, per second.
- Clarity multiplier
- Media value per second
- Session media value
- Model calibrated per sport, competition and broadcaster rate card.
- The 90-minute ledger
- A full broadcast on the editing table: five sponsor assets, every appearance cut as a clip on the timeline, and a ledger that accrues euro by euro as the match plays.
- Scrub the match timeline
- Accrued media value
- Interview backdrop
- Composite match. The rates behind every lane come from the same calibrated model that prices each second in 02 / Valuation.
- Every millisecond of brand exposure, quantified and valued.
- AI Frame-by-Frame Detection
- Advanced computer vision identifies every sponsor appearance with millisecond precision, live or on-demand.
- Screen Time Measurement
- Track the exact duration each brand stays visible on screen, across all sessions and broadcast formats.
- % Visible Area (Screen Share)
- Quantify how much space each logo occupies relative to the total screen, giving a deeper layer of impact analysis.
- Economic Valuation per Asset
- Automated valuation models estimate ROI by asset type: teams, trackside signage, uniforms, objects, vehicles, and more.
- Multi-Country, Multi-Feed Coverage
- Analyze every international broadcast feed simultaneously to understand visibility across markets worldwide.
- Quality & Context Scoring
- Assess exposure quality based on clarity, camera angle, screen position, and contextual relevance.
- Predictive Insights
- Identify patterns, forecast value, and optimize sponsorship placements using historical performance.
- Value Optimization Powered by Camaleonic AI
- AI-powered optimization to maximize value generation and sponsorship performance across all channels.
- Exposure timing precision
- Of screen area quantified
- Detection capabilities
- Feeds analyzed in parallel
- Proof your board can
- Every number traces back to a frame. Reports arrive broadcast-grade: time-coded, market-split and benchmark-ready.
- Excerpt from a post-event report.
- Frame-accurate clips of every detection, time-coded for audit.
- Valuation per asset: boards, jerseys, gantries, vehicles and more.
- Exposure and value per country and per broadcast feed.
- Performance against rate card and previous events.
- Our technology reveals what audiences truly see, and what each second is

## Social Media Sponsorship Analytics

https://camaleonicanalytics.com/social-media-analytics

Unified sponsorship analytics for TikTok, Instagram, X and YouTube. Measure branded content value and benchmark against competitors in real time.

### How is sponsorship measured on social media?

Brand assets read inside the video, not the caption

Camaleonic processes 410 posts per minute across TikTok, Instagram, X and YouTube, detecting brand assets inside the image and video themselves rather than reading captions and hashtags. Branded content is valued on the same basis as broadcast exposure, which is what makes two seconds of logo in a reel comparable with two seconds on television. Audience is deduplicated to 96% across platforms, so a fan reached three times counts once.

- AI-powered social media valuation that turns every post, story, and interaction into measurable economic value across all platforms.
- No sampling. No guesswork. Just pure, verified impact.
- Explore capabilities
- Powered by data from
- The machine, opened
- Every post that enters Camaleonic is pulled apart like a machine: what was published, what the eye found in it, how people reacted, who they were, and what it was all worth.
- What the world sees
- A creator posts from the paddock. For everyone else this is the finished product; for Camaleonic it is raw input.
- @paddockpulse · Instagram
- What the eye finds
- Custom-trained models scan every pixel and lock onto each brand surface, however small.
- LOGO · 96.4% conf.
- Custom-trained per brand
- Interactions stream in and are normalized across platforms into one comparable engagement layer.
- 24.1K likes · 892 comments · 3.4K shares
- Who actually saw it
- The numbers are mapped back to people: the markets, cities and age bands behind every view.
- Exposure, engagement and audience quality price the post in euros a sponsor can audit.
- Engagement & amplification
- Across the network · last 30 days
- Every feature designed for precision, speed, and actionable insights.
- AI Brand Detection
- Identifies logos, assets, and mentions in images, videos, stories, reels, carousels, text, and audio. Trained custom models per brand.
- Advanced Video Intelligence
- Full-frame scanning with sponsor boxes. Precise exposure time, clarity, placement, size, and qualitative impact analysis.
- Voice & Audio Recognition
- Detects spoken brand mentions across videos and streams with advanced audio processing algorithms.
- Interaction Metrics
- Tracks likes, comments, shares, reach, impressions, engagement rate, and audience behavior patterns.
- Economic Valuation Engine
- Calculates economic value using CPM, CPE, and proprietary impact models. Cross-platform comparison: FB vs IG vs TikTok vs X vs YouTube.
- 24/7 Real-Time Dashboard
- Full visualization of impact, reach, value, audience distribution, asset performance. Exportable reports (PDF, Excel). Multi-user, multi-platform tracking.
- Customizable Automated Reports
- Weekly, monthly, or quarterly automated delivery with customizable metrics and insights tailored to your needs.
- Competitive Benchmarking
- Historical Data Analytics
- Build a comprehensive historical record of key data that drives continuous improvement and strategic decision-making.
- Real-time AI detection and valuation, quantified across every feed.
- AI detections / second
- Real-time recognition across images, videos, stories, and livestreams.
- Measured exposure value
- Cross-platform valuation using CPM, CPE, visibility quality, and amplification models.
- Detection accuracy
- Custom-trained AI models for each brand and asset.
- Your social analytics
- Real-time insights, AI-powered detection, and complete visibility in one unified platform.
- Social Media Analytics Dashboard
- Social Media Analytics dashboard interface
- Ready to decode the
- of your social media presence?
- Turn your digital ecosystem into measurable, actionable intelligence.

## Media Clipping & Press Monitoring

https://camaleonicanalytics.com/clipping

Automated media monitoring across global TV, radio and digital press. Unified coverage reporting and PR impact measurement for comms teams.

### How is press and media coverage tracked and valued?

5,000+ sources a day, returned as data

Camaleonic monitors 5,000+ press, radio and television sources every day and returns coverage as structured data rather than a folder of screenshots. Each mention is attributed to the property and the sponsor it belongs to, so communications output is reported in the same units as broadcast and social exposure. Results export as CSV, PPT and PDF alongside the underlying records.

- Media Intelligence
- Clipping & secondary media: AI turns global news coverage into measurable sponsorship impact.
- Match-report press photo under brand detection scan
- Wire 09:41 · front pages carry
- unveiling across 12 markets
- Wire 10:07 · morning radio segment cites
- Wire 11:23 · secondary TV replays surface
- Wire 12:55 · online portals pick up
- announcement · visibility surge logged
- Digital newspapers & publications
- Radio transcripts & audio mentions
- Secondary TV broadcasts
- Portals & online media outlets
- Coverage across all
- Monitoring digital publications, portals, radio transcripts and secondary TV broadcasts across multiple countries.
- AI that reads, listens &
- Comprehensive media analysis across every format and market.
- Watch how AI processes thousands of sources simultaneously.
- Global Media Monitoring
- Track thousands of digital publications, portals, radio transcripts and secondary TV broadcasts across multiple countries.
- AI-Powered Brand Detection
- Automatically detect brand appearances in article text, header images, embedded videos, audio mentions, thumbnails & graphic elements.
- Quantitative & Qualitative Impact
- Measure mentions, visibility quality, narrative context, sentiment & tone, and editorial relevance.
- Visibility Quality
- Robust & Transparent Methodology
- Visibility Scoring
- Economic Valuation
- Generated Media Value (Clipping & Secondary Media)
- Media Value (€) by outlet and market
- Value per mention and visibility quality
- Editorial relevance & narrative context weighting
- Secondary TV & radio amplification value
- Real-Time Dashboard & Data Exports
- Access all metrics inside a dynamic dashboard: mentions per market, media valuation, sentiment evolution, and competitor comparison.
- Sentiment Evolution
- Competitor Comparison
- Brand Mention (7x)
- Event coverage report:
- Industry analysis: where
- Text Reference (5x)
- Generated Media Value
- Unlock the true value
- So you can understand your true impact everywhere your brand appears.

## Social Listening for Sport

https://camaleonicanalytics.com/social-listening

Go beyond mention counts. Quantify fan sentiment, detect crises early and measure conversation impact around your properties and sponsors.

### What does social listening add to sponsorship measurement?

Sentiment quantified, not mentions counted

Camaleonic monitors conversation 24/7 and quantifies sentiment rather than counting mentions, which is the difference between knowing a property was discussed and knowing how. Shifts surface early enough to act on, and conversation is attributed to the property or sponsor that caused it, so a spike traces back to the moment that produced it instead of being inferred from a daily total.

- Real-time listening that surfaces every conversation while there is still time to shape it.
- Define custom keywords, competitors, and crisis triggers to monitor narratives, detect risks, and
- measure public impact with AI precision.
- That kit launch dropped out of nowhere
- Hour-long queues at the north gate again
- New shirt sponsor on every replay tonight
- Intelligent alerts for
- The sonar never blinks. Crisis spikes, viral windows, and competitor moves surface the moment
- Negative sentiment spike detected. Threshold breached across monitored sources.
- Positive mentions trending. Amplification window open on detected narrative.
- Competitor Activity
- Major campaign detected. Share-of-voice shift under observation.
- Sentiment Telemetry
- Immediate sentiment
- Every detected mention is classified the second it lands: positive, neutral or negative, and
- rolled into a live distribution.
- Total mentions / live
- Updates every 3 seconds
- Intelligence that never
- Monitor, analyze, and act on conversations happening right now.
- Real-Time Keyword & Topic Tracking
- Monitor brand names, products, assets, competitors, and events across social and digital
- Crisis Detection & Rapid Response Alerts
- Detect sentiment spikes and viral mentions instantly to prevent reputation crises.
- Cross-Platform Monitoring
- Track conversations across Instagram, TikTok, X, YouTube, Facebook, press, and influencer
- Sentiment & Narrative Analysis
- Analyze public perception with sentiment, emotions, themes, and narrative evolution
- Brand Image & Reputation Metrics
- Measure brand positioning across regions and audiences. Benchmark against competitors.
- AI-Powered Insights & Recommendations
- Identify narrative risks, opportunity spikes, viral moments, and key influencers driving
- Opportunity Spikes
- Unified Dashboard for Communication Teams
- Real-time dashboard with insights, alerts, sentiment curves for marketing, PR, and brand
- Economic Impact & Media Value Attribution
- Quantify the economic value of conversations. Link mentions, engagement, and sentiment to
- media value and ROI.
- Asset-Level Impact
- Sponsor Performance
- Audience & Community Intelligence
- Identify and segment audiences. Understand demographics, interests, and behaviors to
- optimize strategies.
- Audience Segmentation
- Interest & Affinity Analysis
- Fan & Consumer Insights
- Live keyword monitoring across all channels.
- Real-time monitoring that protects reputation and amplifies opportunity.

## Onsite Event Analytics

https://camaleonicanalytics.com/onsite-analytics

Measure footfall, dwell time and fan movement inside your venue. Quantify physical brand exposure and optimise sponsor activation zones.

### How is sponsorship signage inside a venue measured?

Physical signage valued like screen time

Camaleonic measures 48+ branded assets per venue, tracking footfall, dwell time and how audiences actually move through the site. Physical signage is valued on the same basis as broadcast exposure, so a perimeter board and a television graphic appear in one report in one currency. That is what lets a rights holder price inventory historically sold on floor plans and estimates.

- ONSITE INTELLIGENCE
- AI-powered onsite analytics that measure how every brand asset performs in front of real attendees.
- Computer vision locking onto crowd and activation zones at a live event
- THE UNDERESTIMATED CHANNEL
- Onsite branding is a powerful yet underestimated sponsorship component. Camaleonic uses AI to
- capture, evaluate, and measure every brand appearance inside venues with precision.
- From banners to LED boards, structures, activations, and experiential zones, we quantify how each
- asset performs and the value it generates for sponsors.
- Experiential zones
- Every asset, detected
- Camaleonic analyzes all brand assets inside the event using advanced computer vision,
- identifying visibility, prominence, clarity, and area exposed.
- Bounding boxes on banners
- Detection on arches, flags, photocalls, pitlane walls
- Heatmaps of attendee flow
- Qualitative and quantitative scoring
- Every asset is evaluated with qualitative and quantitative scoring.
- Computer vision detection of brand assets inside a packed arena
- Live event venue with full attendance
- Every banner. Every LED board. Every activation.
- Audience impact &
- Understand who sees each asset and how they see it.
- Average exposures per attendee
- Track how many times each visitor sees your brand assets
- Analyze optimal sight lines and visual accessibility
- Measure distance and engagement potential with attendees
- Emotional relevance of placement
- Evaluate brand positioning in high-impact emotional moments
- Key movement zones
- Identify primary foot traffic patterns and hot zones
- Detect areas of maximum audience concentration
- This reveals the true effectiveness of onsite branding.
- PROPRIETARY METHODOLOGY
- The onsite impact
- Using Camaleonic’s proprietary AI-driven methodology, we compute the full performance of each asset.
- Total onsite impacts
- Average impacts per attendee
- Weighting by location quality
- Brand prominence score
- Full economic valuation
- Avg impacts / attendee
- For the first time, onsite can be measured with the same
- SPONSOR VALUE DELIVERY
- . Clear, transparent, verifiable.
- Onsite Analysis enables brands to clearly validate what was delivered.
- Exposure achieved vs exposure contracted
- Asset-by-asset valuation
- ROI for each sponsorship package
- Absolute transparency for agencies, organizers, and partners
- FROM ESTIMATE TO EVIDENCE
- Onsite impact is no longer
- Camaleonic transforms physical visibility into measurable economic value.

## Venue Analysis & Economic Impact

https://camaleonicanalytics.com/venue-analysis

Calculate the direct and induced economic impact of your event on the host city. Audience catchment mapping for bidding and public reporting.

### How is the economic impact of an event measured?

A 3.4x multiplier, traceable to the data underneath

Camaleonic calculates the direct and induced economic impact of an event on its host city using a 3.4 times multiplier, and maps the catchment the audience travelled from. The output is built for the people who have to justify the spend: public bodies defending investment and organisers bidding for the next edition. Every figure traces back to the measured data underneath it.

- VENUE ANALYSIS / ECONOMIC INTELLIGENCE
- AI-driven venue analytics revealing the direct and induced impact your event generates for the territory.
- Layer_01 / Direct spend
- Layer_02 / Induced media value
- Output / Total impact M€
- Floodlit stadium interior with tiered stands, LED perimeter boards and the pitch during a night event
- Every seat, board and square metre, valued
- Avg. spend per visitor
- Out-of-town attendees
- Data points per event
- Events are not just experiences: they are
- Camaleonic Analytics offers a data-driven methodology to quantify the economic impact of an event on its host city or region, analyzing spending patterns to deliver precise calculations of both direct and induced value.
- Event → city / spend routing
- Share of event-driven spend by destination sector, consolidated across the tracked portfolio.
- Tracked across portfolio
- Accommodation €120M
- Total tracked €425M
- Every euro lands in a
- One event night, rendered as an instrument: direct spend is traced from the venue floor across the district to the city limits, and the media value it induces beyond them.
- Case file / event night
- Induced media value
- Tickets & hospitality
- Retail & merchandising
- Transport & mobility
- Broadcast exposure
- Social conversation
- Hover a line item to trace where its value lands.
- Two layers of value
- What visitors spend on the ground, and the media value the territory earns on screen, quantified separately, then combined.
- Direct economic impact
- Direct impact includes all the immediate expenditures triggered by the event:
- Transportation & travel
- Accommodation & short-term rentals
- Local shopping & hospitality
- Organization and collaborators expenses
- This represents the immediate financial contribution injected into the local economy.
- Induced media & brand value
- Global media coverage
- Social conversations
- This reflects the media exposure and visibility the territory receives thanks to hosting the event.
- From raw signal to a
- Four auditable stages separate genuine new value from noise, producing figures a sponsor, a board or a city council can sign.
- Ticketing, mobility, transaction and broadcast signals are collected across the full event window, from first arrival to last departure.
- Resident spending that would have happened anyway is stripped out, isolating the genuine injection attributable to the event.
- Direct streams are priced at source; media coverage is converted into equivalent advertising value for the host territory.
- Results are consolidated into a public-ready dossier with stated methodology, sources and confidence intervals.
- Full economic valuation
- Total venue impact,
- Venue Analytics combines both layers to reveal the total value the event brings to the territory.
- Justify sponsorship fees and rights packages
- Public administrations
- Quantify cultural, touristic and economic benefits
- Optimize future event planning
- A data-backed foundation for strategic decisions, partnerships and investment justification.
- Tailored for properties &
- A model built specifically for sports federations, event promoters, cultural and music festivals, tourism boards, and regional and municipal governments.
- Track fan mobility & post-event dispersal patterns
- Measure real economic impact per match day
- Quantify community participation vs tourist footfall
- Validate sponsorship value with granular attribution
- Identify origin cities & spending power hotspots
- Data-backed reports for public funding approval
- Built specifically for
- Sports federations
- Cultural & music festivals
- Regional and municipal governments
- We deliver insights in a format suitable for public reporting, grant justification, and strategic investment planning.
- And prove it with data that speaks for itself.

## Fan Insights & Surveys

https://camaleonicanalytics.com/fan-insight-surveys

Understand your fanbase beyond demographics. Psychographic profiling and live surveys that drive ticketing, sponsorship and engagement decisions.

### How do you profile a fanbase for sponsorship?

What an audience values, not just who it is

Camaleonic profiles a fanbase psychographically rather than demographically, combining live surveys with the behavioural data already captured onsite and across social. The result answers what an audience values and will pay for, not only its age and postcode, which is what ticketing, sponsorship pricing and activation decisions actually turn on.

- FAN INSIGHT + SURVEYS
- AI-powered audience detection combined with real fan feedback, finally showing who your sponsorships, talents, events, and campaigns truly reach.
- Packed football stadium crowd during a night match
- COUNTRIES // REAL-TIME DATA
- GLOBAL AUDIENCE VIEW
- Fan Insight reveals the people behind the impressions, not just the numbers. Using advanced AI, we identify who engages with sponsorships, events, athletes, brands, and campaigns across social networks.
- Geographic distribution
- Interests & communities
- Recurrent behavioral patterns
- AUDIENCE PROFILING PIPELINE
- AI detection across
- We track and decode audiences through social tags & mentions, followers, location based behavior, posting patterns, interest clustering, and sentiment analysis.
- RESOLVED AUDIENCE ATTRIBUTES
- Positive sentiment
- Incredible performance
- So proud of the team
- Love this community
- , amplified with data
- Complement AI-based social insights with online and onsite surveys to capture authentic fan opinions: audience identity, sponsorship recall, brand perception, talent affinity, event experience, and more.
- SURVEY // ONLINE + ONSITE
- How was your experience?
- RESPONSE COMPLETION
- Your voice is now a data point. Multiplied across every fan, that becomes insight.
- Live sentiment // all fans
- Which sponsor do you remember?
- How would you rate the event from 1 to 10?
- Would you recommend this event?
- SENTIMENT // EVENT TIMELINE
- Event night, phase by phase
- NET PROMOTER SCORE
- RESPONSES CAPTURED
- SHARE OF RESPONSES PER PHASE
- SENTIMENT // TOP DRIVERS
- NET SHIFT // PCT POINTS
- What moved the score
- Experience factors ranked by their net effect on positive sentiment across all responses.
- FULL AUDIENCE MODEL
- The most complete fan
- Combining AI powered audience detection, social listening, survey insights, psychographic & demographic mapping, sentiment evolution, interest clusters, and behavior flow.
- AI audience detection
- Psychographic & demographic mapping
- Sentiment evolution
- Sponsorship impact
- See exactly who your sponsorship reaches and how they perceive your brand.
- Talent & athlete value
- Identify the communities that follow your athlete and how emotionally connected they are.
- Event & campaign insight
- Measure audience reach, sentiment, and reactions to any event or brand activation.
- Also from Camaleonic
- Create branded surveys with live results, AI-powered insights and QR distribution on Camaleonic Survey, our self-serve survey platform.
- Visit camaleonicsurvey.com

## Custom Sponsorship Reports

https://camaleonicanalytics.com/custom-reports

Bespoke reporting for agencies and rights holders. Your brand, our data — automated monthly sponsorship reports and white-label dashboards.

### What do Camaleonic sponsorship reports include?

Every figure traceable to the frame that made it

Camaleonic delivers bespoke and white label reporting for agencies and rights holders, including automated monthly sponsorship reports carrying your own brand. Every export ships the underlying detection records alongside the summary, as CSV, PPT or PDF, so any figure in a deck can be traced back to the frame or post that produced it rather than taken on trust.

- THE SINGLE PLATFORM
- TV Analytics, Social Media, Clipping, Onsite, Venue, and Listening unified into one intelligent platform powered by Camaleonic AI.
- Stop managing reports.
- Start managing decisions.
- Stop managing reports
- Start managing decisions
- Unified methodology
- Most organizations rely on fragmented reports from multiple providers. The Camaleonic Dashboard unifies TV, social, press, onsite, fan and venue impact into a single methodology and economic valuation engine.
- Fragmented · Inefficient · Incomplete
- Unified · Intelligent · Complete
- All your sponsorship data in one place
- Replace dozens of PDFs with one living platform
- Five feeds in. One signal out.
- What the dashboard
- Real-time logo detection video
- Exposure timelines
- Area %, quality score
- Multi-feed international comparison
- Social Media Analytics
- Live ingestion of posts, stories, videos
- Reach, engagement, EV
- Dynamic benchmarking
- Audience distribution graphs
- Digital Press & Clipping
- Heatmap of article locations
- Text + image + video + voice mention detection
- OTS & economic value
- AI recognition of physical assets
- Impact per attendee
- Exposure accumulation
- Direct vs. Induced economic impact
- Real-time spend estimations
- Region-level benefit models
- Fan Insights & Listening
- Audience profiling
- Keywords & crisis detection
- Sentiment evolution
- Surveys integrated into dashboards
- Reports designed for
- Previous report page
- Ready to see your sponsorship ecosystem
- AI-powered insights · Real impact · Better decisions

## Sponsorship Analytics for Rights Holders & Teams

https://camaleonicanalytics.com/rights-holders-teams

For leagues, clubs and federations. Grow commercial revenue by proving the true media value of every sponsorship asset you sell.

- RIGHTS HOLDERS / TEAMS
- RIGHTS HOLDERS / TEAMS · LIVE BROADCAST INPUT
- Live sports broadcast
- Your rights, priced
- AI detects brands, assets and teams frame-by-frame on every broadcast of every global sports event.
- Instant processing of live feeds
- Brands, Assets & Teams
- Multi-class object recognition
- Complete environment understanding
- Pre-trained AI models
- Real Time Sponsors Analysis + Blank Spaces
- League & Clubs Sponsors Analysis
- Real Time Sponsors & Assets detection
- All Sports, No Exceptions
- Trusted by rights holders
- Leagues / Clubs / Federations
- No limitations, no exceptions. From football to Formula E, basketball to MotoGP.
- Full-spectrum coverage.
- Four detection services, one pipeline: from the broadcast frame to the sponsorship balance sheet.
- Broadcast Analytics
- Frame-by-frame brand detection across global TV networks, capturing every moment of exposure.
- Sponsorship Valuation
- AI-powered economic modeling to calculate real-time ROI for stadium signage and broadcast overlays.
- Logo, Asset & Teams Detection
- Advanced computer vision detecting brand logos on jerseys, equipment, and venue signage.
- Audience Analytics
- Deep insights into viewer demographics, engagement, and brand recall metrics.
- Ready to maximize your sports sponsorship

## Sponsorship Analytics for Brands

https://camaleonicanalytics.com/brands

Track every euro of sponsorship spend. Independent third-party valuation and competitor benchmarking for brands investing in sport.

- FOR BRANDS / SPONSORSHIP ROI
- Cross-channel, asset-level analysis and benchmarking turn your sponsorship data into competitive advantage.
- See the asset ledger
- Formula 1 car with sponsor branding under AI exposure analysis
- Detection telemetry: every asset, every channel
- Brands we measure for
- Sponsors / Advertisers
- From guesswork to
- Transform sponsorship from guesswork into strategic decisions backed by data.
- Measure Real Visibility
- AI-powered detection delivers actual exposure data, not estimates or projections
- Identify Best Assets
- Understand which assets perform best, by channel, event, and territory
- Benchmark Performance
- Compare against competitors and category benchmarks to reveal opportunities
- Optimize Investments
- Make data-driven decisions about future sponsorship strategies and budgets
- Camaleonic sponsorship dashboard on iPhone
- Live sponsorship dashboard, mobile
- CROSS-CHANNEL COVERAGE
- Analyze your sponsorship presence across all channels with consistent, AI-powered measurement.
- Broadcast / TV / OTT
- Frame-by-frame exposure detection across all broadcasts
- Organic & paid visibility, engagement, and sentiment analysis
- Digital & Online Media
- News, web, clipping, and earned media monitoring
- Onsite activations
- Physical exposure, zones, signage, and activations
- ASSET-LEVEL INTELLIGENCE
- Detailed performance metrics for every sponsorship asset.
- Volume / share of top asset
- Performance Per Asset
- Impressions, duration, share of voice, value, CPM, and ROI for each asset
- Top vs Underperforming
- Clear identification of which assets drive results and which need optimization
- Understand how each asset performs across TV, social, digital, and onsite
- Competitive intelligence,
- Compare your performance and gain strategic insights with objective data.
- Performance vs Other Brands
- Compare your visibility, engagement, and value against competitors in the same space
- Event & Season Analysis
- Analyze performance within the same event, across events, or across entire seasons
- Category Share of Voice
- Understand your category dominance, visibility gaps, and value opportunities
- Objective Negotiation Data
- Support rights holder negotiations with transparent, data-backed insights
- Comprehensive dashboards, reports, and insights ready for action.
- Interactive Dashboards
- Real-time access to all your sponsorship data with drill-down capabilities
- PDF and PowerPoint-ready reports for internal teams and stakeholders
- Executive summaries
- Asset-Level Breakdowns
- Granular analysis by asset, channel, time period, and territory
- Turn sponsorship data into a competitive
- Join leading brands using AI-powered analytics to measure, compare, and maximize their sponsorship impact.

## Festival & Live Event Analytics

https://camaleonicanalytics.com/music-events

Quantify the impact of your festival. Measure attendee behaviour, brand exposure and sponsor ROI across live music and cultural events.

- INDUSTRY / MUSIC + EVENTS
- Every stage. Every sponsor.
- Music festival stage
- Computer vision tracks sponsor exposure across streams, social, press and the venue floor at the world’s biggest music events, and values every second of it.
- Festival telemetry: cumulative
- Social Posts Analyzed
- Brand Recall Increase
- 360° event coverage,
- Six detection services run in parallel, across streams, social platforms, press and the venue floor.
- Live Stream Analytics
- Real-time brand detection across Twitch, YouTube, and official festival streams worldwide.
- Onsite Brand Asset Measurement
- AI-driven onsite analysis to detect, measure, and value brand visibility across all physical assets within the venue.
- Social Amplification
- Track brand mentions, hashtags, and UGC across all social platforms during events.
- Artist Integration
- Measure brand exposure through artist partnerships, merch, and on-stage mentions.
- Venue Impact & Economic Value
- Measure the event’s economic and territorial impact, quantifying attendance, footfall, dwell time, and the value generated for the host city and region.
- Media Clipping Impact Analysis
- Comprehensive analysis of earned media coverage, measuring brand visibility, impressions, media value, and reach across digital and traditional press related to the event.
- Three flagship festivals, three measured outcomes.
- Zone density, live sentiment and sponsor exposure resolve on one overlay while the show runs.
- Festival crowd with AR analytics overlay
- Every capability in the event console, indexed.
- Multi-stage Tracking
- Simultaneous monitoring across all festival stages and zones.
- Real-time Sentiment
- Instant analysis of crowd mood and social reaction.
- Heatmaps of attendee density and movement patterns.
- Precise measurement of sponsor asset visibility and impact.
- Comprehensive post-event return on investment analysis.
- Comparative analysis against direct competitor events.
- Encore: get started
- your event presence?
- Join leading brands and events using Camaleonic Analytics.

## Event Analytics for Public Administrations

https://camaleonicanalytics.com/public-administrations

Justify public investment in major events with precise economic impact and visibility data. Reporting built for government stakeholders.

- CIVIC / PUBLIC SECTOR INTELLIGENCE
- Transparent, AI-driven impact measurement for public institutions, assessing visibility, sponsorship performance, and the economic value generated for the territory.
- Public administrations rely on sponsorships, cultural events, and sports properties to strengthen territorial identity, boost tourism, and generate economic and social value.
- Aerial view of Barcelona with civic landmarks under territory analysis
- Measurement mandate
- Camaleonic Analytics provides a rigorous, transparent, and auditable 360° measurement system that evaluates:
- Visibility of the public brand
- Media and digital presence
- Sponsorship performance
- Venue and territorial economic impact
- All powered by Camaleonic’s proprietary AI and validated methodologies.
- Administrations that
- Leaders in transparency and territorial economic impact analysis.
- Institutions on register
- Comprehensive measurement and analysis for public institutions.
- Select index to open dossier
- Sponsorship Performance Validation
- Ensure public sponsorship investments deliver measurable value through comprehensive analysis across all channels.
- TV and international multi-feed analysis
- Social media visibility (UGC, influencers, creators)
- Digital press & clipping impact
- Onsite branding detection via AI
- Objective metrics for audits and public transparency
- Multi-Channel Visibility Measurement
- Holistic AI monitoring across all media channels to provide complete visibility assessment.
- Broadcast & Streaming
- Onsite Event Environments
- Exposure time, visibility %, mentions, sentiment, and qualitative value
- Venue & Economic Impact Analysis
- Calculate the economic value generated for the territory with rigorous, auditable methodologies.
- Immediate expenses from the event
- Transport & Accommodation
- Planning optimization
- Strategic Insights for Public Decision-Making
- Actionable intelligence that transforms data into strategic advantage for public institutions.
- Understand brand’s public perception
- Optimize cultural/sport sponsorship budgets
- Evaluate tourism-driven events impact
- Strengthen accountability with transparent reporting
- Support grant applications and public-private partnerships
- Total territorial impact measured
- Comprehensive economic analysis and ROI validation
- Transform public investment into
- Rigorous methodologies, transparent reporting, and AI precision for public accountability.

## Athlete Brand Valuation

https://camaleonicanalytics.com/athlete-representation

Data-backed leverage for contract negotiations. Prove the media value, reach and audience quality of the athletes you represent.

- ATHLETE REPRESENTATION / 360° INTELLIGENCE
- Athlete tracked by Camaleonic computer vision
- ID / Athlete · Sponsor assets
- Turn athletes into
- AI-powered sponsorship intelligence to quantify visibility, reputation, and commercial impact.
- All channels analysis
- Instant data. Faster decisions.
- TV · Social · Press · Onsite
- Onsite Environments
- AI detection overlay on a live broadcast frame of an athlete
- Multi-feed, frame-by-frame detection
- Reels, stories, creator content, UGC
- Digital Press & Clipping
- Mentions + image/video detection
- Podiums, paddock, venue signage
- 360° Visibility Tracking
- Every sponsor appearance,
- Camaleonic analyzes every sponsor appearance worn or associated with the athlete, across broadcast, social, press and venue.
- Each detection is automatically quantified with
- , clarity, and value.
- Economic Valuation
- Visibility, converted into
- Economic valuation for sponsorship deals: every detection priced with media valuation models across TV, social and press.
- Convert visibility into measurable value
- Total commercial value
- TV + Social + Press + Onsite
- Social Amplification
- Digital Press Value
- Engagement amplification
- Media valuation models (TV + Social + Press)
- Reputation & Narrative
- Hear the narrative as it
- Immediate reputation and narrative tracking: monitor what audiences say about the athlete, in real time.
- Trending topics & influencers behind them
- Reputation signals
- Amazing performance today!
- Incredible sponsor visibility
- That helmet design is fire
- Not impressed with today
- Great to see the team back
- Looking forward to next race
- Best performance this season
- Sponsors getting good ROI
- Competitor Benchmarking
- Know exactly where your athlete
- Track other athletes in the same category to understand visibility gaps and sponsorship opportunities.
- Perfect for negotiation, positioning, and sponsorship strategy
- Turn your athlete’s visibility into
- commercial value.

## Our Technology

https://camaleonicanalytics.com/technology

Proprietary computer-vision models trained on millions of sports frames, detecting and valuing brand assets across every screen and surface.

- CORE TECHNOLOGY / SYSTEM OVERVIEW
- AI-powered technology that detects, measures, and values brand exposure across TV, digital, social, and onsite channels, transforming raw content into precise, verifiable insights.
- TV / SOCIAL / PRESS / ONSITE
- REAL-TIME / POST-EVENT
- VERIFIABLE INSIGHT
- 06 Stages / End-to-End
- Multiple sources simultaneously: TV & livestream feeds, social media content, digital press & clipping, onsite data.
- CLASSIFY / IDENTIFY / VERIFY
- AI models classify, identify, and verify brands, mentions, context, and visual attributes.
- DURATION / SIZE / CLARITY
- Precise measurement of duration, clarity, position, size, frequency, and visual quality.
- CPM / CPE / AUDIENCE
- Economic models combine CPM/CPE, TV spot valuations, audience data, and cross-feed weighting.
- STRUCTURED DATASETS
- Clean, structured datasets ready for dashboards, APIs, and exporting.
- DASHBOARDS / TIMELINES
- Dynamic dashboards show multi-feed results, timelines, heatmaps, and impact comparisons.
- Frames analyzed / second
- KPIs per detection
- Score variables blended
- Ecosystems covered
- AI Frame-by-Frame Detection
- Intelligence that sees what audiences see, every
- Our computer vision models analyze each frame with millisecond accuracy, detecting:
- Brands & Teams placement
- Objects and assets
- Environments & Scenes
- Detection runs in real time or post-event, enabling full flexibility for live coverage or historical analysis.
- KPIs are generated for every detection, including exposure time, screen area, clarity, instances, zone quality, and more.
- Every frame becomes structured data. Every appearance becomes measurable.
- Frame analysis: live
- Football match frame under AI analysis, with jersey sponsor and perimeter board detected
- Real-time / post-event
- 15+ KPIs / detection
- The Camaleonic Score
- A unified metric to compare brand
- across any event, feed, or channel.
- Our proprietary algorithm blends
- core visual and contextual variables, measuring both the quality and quantity of exposure to generate a single, comparable impact score.
- Weight ledger: live
- Hover or focus a variable to isolate its share of the score.
- A synthetic score that captures
- , not just raw exposure.
- Camaleonic Score: demo
- Camaleonic Score demo dial showing
- Quality × quantity of exposure
- Multichannel Processing Pipeline
- From ingest to insight, engineered for
- A fully automated pipeline designed for high-volume global events.
- A complete data engine: from acquisition to decision-making
- Real-Time Global Coverage
- Multi-feed analysis for
- Camaleonic processes broadcast feeds from multiple countries simultaneously, revealing:
- How each market displays the brand
- Compare visibility across different regional broadcasts
- Differences in exposure time and size
- Measure variations in brand prominence per feed
- Regional broadcast variations
- Identify unique content decisions by each broadcaster
- Asset performance per territory
- Track which assets work best in each market
- Digital & Virtual detection
- Capture both physical and digitally-inserted branding
- Your visibility is not
- , neither is our analysis.
- Cross-Platform Intelligence
- Total sponsorship visibility.
- Frame-by-frame detection, multi-feed broadcasts, and audience-weighted valuation.
- Social Media Analytics
- AI detection in images, videos, text, and audio. Influence mapping. Fan reaction analysis.
- Digital Press & Clipping
- Automated OTS, media valuation, sentiment layers.
- Event asset visibility: signage, fan zones, hospitality, vehicles, objects, uniforms.
- Web & App Visibility
- Brand placement analysis: dimensions, duration, CPM-driven value.
- Fan Insight & Surveys
- Media data and surveys to understand who the fans are. Identify fan profiles, behaviors, interests, and perceptions to better connect sponsors, events, and brands with their audiences.
- A unified intelligence layer across all channels
- One core engine, six detection services
- Detection services
- Transparency & Auditability
- Every detection can be verified. Every insight has
- Optional video overlays
- Detection Brands, Assets, Teams
- Frame source: live stadium broadcast
- High-volume events. Global broadcasts.
- Our system scales automatically to process multi-day events, full seasons, and parallel competitions without latency.
- Parallel competitions
- Your analysis grows with your
- See the technology
- Experience real-time sponsor detection and multi-feed analysis across global events.

## Valuation Methodology

https://camaleonicanalytics.com/methodology

Transparency is the product. See exactly how Camaleonic calculates media value and true market value from detected brand exposure.

### Sponsorship valuation vs traditional media monitoring

Both produce a number at the end of an event. The difference is what the number was built from, and whether anyone can check it.

| Dimension | Traditional media monitoring | Camaleonic |
| --- | --- | --- |
| Coverage | A sample of the broadcast | Every frame of the feed, up to 60 per second |
| Method | Manual review | Computer vision, frame by frame across every signal |
| Output | Estimates and projections | Exposure counted, then priced with CPM and equivalent media value models |
| Verification | Taken on trust | Every export ships the detection records behind the figure |

### The eight variables, and what each one is worth

Two exposures of the same length are not worth the same. These are the weights that separate them, published in full because a number you cannot interrogate is not evidence.

| Variable | What it measures | Weight |
| --- | --- | --- |
| Duration | Exposure duration | 0.18 |
| Size | On-screen size | 0.16 |
| Clarity | Visual clarity | 0.14 |
| Audience | Audience reach | 0.14 |
| Position | Screen position | 0.12 |
| Context | Context quality | 0.10 |
| Platform | Platform weight | 0.08 |
| Recall | Brand recall | 0.08 |
| Total |  | 1.00 |

- Signals → Intelligence
- Auditable by design
- Our proprietary AI captures millions of datapoints. Our methodology turns each one into transparent, auditable, actionable economic value.
- How raw signals become verified economic value
- AI captures every appearance, frame by frame, across all six signals.
- The KPI engine weighs 8 variables into one Camaleonic Score™.
- Reach, frequency and demographics, deduplicated across every platform.
- Economic models convert qualified exposure into market value.
- Economic intelligence you can defend
- Every number traceable to its frame
- Weighted variables
- Datapoints / Second
- Datapoints / Session
- Detection Accuracy
- KPIs per Detection
- Camaleonic captures every second, every logo, every pixel, unlike traditional sampling-based manual methodologies.
- Frame by Frame AI Detection
- Across TV, Social Media, Clipping & Onsite
- +25 Datapoints per Second
- Extracted automatically
- Minimum detection size and exposure duration
- Per session processed
- High Detection Accuracy
- Industry-leading precision
- Visuals + detection overlays included
- Multi-feed, multi-language, multi-format
- Six steps from capture to value
- From raw data capture to actionable economic intelligence.
- weighted variables → one score
- Brand Model Definition
- Logos, variations, objects, and brand manifestations.
- Dataset Preparation
- Training sets, quality control, image scoring.
- Continuous improvement loop with scoring validation.
- Scoring validation
- Execution & Detection
- Extract exposure time, instances, area %, quality zone, clarity, and all KPIs in real-time.
- KPI Engine → Camaleonic Score™
- Weighted KPI engine combining 8 variables into a unified performance metric.
- Economic Valuation
- CPM, CPT, audience data, interactions, venue metrics and market studies.
- Methodology by service
- Each service runs the same auditable pipeline with its own KPI set.
- AI-powered frame-by-frame detection across all feeds. Uses Kantar audience data + advertising market references.
- International Audiences
- Social Media Analytics
- Detect brands across images, videos, text & audio mentions. Evaluates quantitative + qualitative + engagement metrics.
- Engagement metrics
- Digital Press & Clipping
- Monitor +5,000 media outlets daily with keyword-based extraction across text, images, videos, and voice.
- OTS (Opportunity To See)
- CPT (Cost Per Thousand)
- AI evaluates Impact / Activation / Experience assets in physical venues. Extracts visibility, size, placement.
- Venue Impact Analysis
- Quantify direct & induced economic impact: transport, accommodation, shopping, services with multiplier effects.
- Direct expenditure
- Total economic value
- Real-time monitoring of brand keywords, crisis signals, sentiment fluctuations, and reputation patterns.
- Every logo detected
- Every pixel valued
- Every detection is exportable. Every KPI is traceable. Every number is auditable.
- Detection overlay evidence
- Frame 10248 / 25fps
- Detection overlays
- Visual proof of every brand appearance
- Complete data export for verification
- Frame-by-frame evidence included
- Full transparency for stakeholders
- This creates trust and differentiates Camaleonic from competitors.
- Data integrity & compliance
- Your data is secure, compliant, and ethically sourced. We adhere to the highest international standards.
- Strict adherence to EU data protection regulations. No personally identifiable information (PII) is stored without consent.
- You own your enhanced data. We provide full export capabilities and do not lock your insights behind a walled garden.
- Our AI analyzes public feeds and authorized broadcasts only. We respect copyright and privacy boundaries globally.
- s turn visibility into ", em:
- See how our methodology transforms your sponsorship ecosystem.

## FAQ & Glossary

https://camaleonicanalytics.com/faq

Direct answers on how Camaleonic measures brand exposure, how the Camaleonic Score is weighted, and what media value, market value, EMV and CPM actually mean.

### The company

**What is Camaleonic Analytics?**

Camaleonic Analytics is a sponsorship intelligence company that measures brand exposure with computer vision and converts it into audited economic value. Its models detect sponsor assets across live broadcast, social video, digital press and physical venues, then price that exposure using CPM and equivalent media value models. Camaleonic is headquartered in Barcelona and has measured 1,000+ events for 420+ clients across 20+ countries.

Source: https://camaleonicanalytics.com/faq#what-is-camaleonic-analytics

**Which brands, leagues and teams use Camaleonic?**

Camaleonic's clients span motorsport, football, basketball, live music and the public sector. They include MotoGP, Formula E, VR46, LCR Team, HRC and SBK Bimota in motorsport; Liverpool FC, RCD Mallorca, Girona CF, Cádiz CF, Córdoba CF, FC Andorra, Kings League, Liga Portugal and Liga Pro in football; ACB and FEB in basketball; brands including Repsol, Movistar, Telefónica, CaixaBank, Iberia, Vueling, Mahou, ABANCA and Aston Martin; the Primavera Sound and BigSound festivals; and public bodies such as Ajuntament de Barcelona, Ayuntamiento de Madrid, Comunidad de Madrid and Junta de Andalucía, among many others.

Source: https://camaleonicanalytics.com/faq#which-brands-leagues-and-teams

**Where is Camaleonic Analytics based?**

Camaleonic Analytics is headquartered in Barcelona, Spain, and runs six offices worldwide. Barcelona covers EMEA, Hong Kong and Sydney cover APAC, and Mexico City, Santiago de Chile and Bogotá cover LATAM. Clients in 20+ countries are served from those six sites.

Source: https://camaleonicanalytics.com/faq#where-is-camaleonic-based

### Methodology

**How does Camaleonic calculate sponsorship media value?**

Camaleonic converts exposure into value in four stages. Detection captures 25+ datapoints per second, frame by frame, at the full frame rate of the feed and up to 60 frames per second. Qualification weighs eight variables into a single Camaleonic Score™. Audience analysis resolves reach, frequency and demographics, deduplicated to 96% across platforms. Valuation then applies CPM and equivalent media value models to turn qualified exposure into market value. A single session can produce more than 1.5 million datapoints.

Source: https://camaleonicanalytics.com/faq#how-is-sponsorship-media-value-calculated

**What is the Camaleonic Score™ and how is it weighted?**

The Camaleonic Score™ is a single quality adjusted figure blending eight weighted variables that sum to 1.00: duration 0.18, size 0.16, clarity 0.14, audience 0.14, position 0.12, context 0.10, platform 0.08 and recall 0.08. The weighting exists because two exposures of identical length are not worth the same. A large, sharp, centrally placed logo in a moment of high attention earns more than a small, blurred one at the edge of frame.

Source: https://camaleonicanalytics.com/faq#what-is-the-camaleonic-score

**What is the difference between media value and market value?**

Media value is the gross equivalent cost of buying the same exposure as advertising, that is screen time priced at prevailing CPM. Market value is what that exposure is worth once quality has been accounted for: Camaleonic applies the Camaleonic Score™ and its eight variables before pricing, so a briefly visible or poorly placed logo is not valued as though it held full attention. Both figures are reported, and each traces back to the frame that produced it.

Source: https://camaleonicanalytics.com/faq#media-value-vs-market-value

**How accurate is Camaleonic's brand detection?**

Camaleonic's computer vision models analyse every frame of the feed, up to 60 frames per second, rather than a sample. Each detection generates 15+ KPIs, including exposure time, screen area, clarity, number of instances and zone quality. The models classify logos, brand and team placements, objects and assets, and environments and scenes. Camaleonic does not publish a single headline accuracy figure, because a confidence score describes how sure a model was rather than whether it was right. What it publishes instead is traceability: every figure links to the specific frame or post that produced it, and every export ships those detection records, so any number can be checked against the footage it came from.

Source: https://camaleonicanalytics.com/faq#how-accurate-is-brand-detection

**Can Camaleonic's numbers be audited?**

Yes. Every figure traces back to the individual frame that produced it, which is why Camaleonic treats auditability rather than estimation as the output. Results are delivered as structured datasets alongside CSV, PPT and PDF reports, so a rights holder or sponsor can verify any line of a valuation against the source footage or post it came from.

Source: https://camaleonicanalytics.com/faq#can-the-numbers-be-audited

### Coverage

**Which channels does Camaleonic measure?**

Six signal channels feed the platform: television and broadcast, at the full frame rate of the feed and up to 60 frames per second; social media, at 410 posts per minute; press and media clipping across more than 5,000 sources per day; onsite analytics covering 48+ assets per venue; venue economic impact, using a 3.4× economic multiplier; and social listening running 24/7. Measuring all six in one model is what makes reach deduplicated across platforms rather than double counted.

Source: https://camaleonicanalytics.com/faq#which-channels-are-measured

**Does Camaleonic work in real time or after the event?**

Both. Detection runs live during coverage or afterwards against recorded material, through the same six stage pipeline: ingest, detect, quantify, value, store and visualise. Real time mode suits live broadcast and activation inside the venue. Post event mode suits season reviews, historical analysis and retrospective valuation of archived footage.

Source: https://camaleonicanalytics.com/faq#real-time-or-post-event

**Which sports and event types does Camaleonic cover?**

Camaleonic measures football, basketball and motorsport, including MotoGP, Formula E and Superbike, alongside ski resorts such as Courchevel and Val d’Isère, music festivals and events run at the scale of a city. Coverage is not limited to sport: the Primavera Sound and BigSound festivals and several public administrations use the same measurement model.

Source: https://camaleonicanalytics.com/faq#which-sports-and-event-types

**Can Camaleonic measure physical exposure, not just screens?**

Yes. Onsite analytics measures footfall, dwell time and fan movement inside a venue, covering 48+ branded assets per venue, so physical signage is valued on the same basis as broadcast exposure. Venue analysis maps audience catchment around the site and calculates direct and induced economic impact with a 3.4× multiplier, the figure public bodies and event owners use to justify investment.

Source: https://camaleonicanalytics.com/faq#measuring-physical-exposure

### Working with Camaleonic

**What do you actually receive?**

Deliverables are dashboards and timelines backed by structured datasets, exported as CSV, PPT or PDF. Custom Reports adds bespoke and white label reporting for agencies and rights holders, including automated monthly sponsorship reports carrying your own brand. Every export ships the underlying detection data, not only the summary totals.

Source: https://camaleonicanalytics.com/faq#what-you-receive

**How do I get started with Camaleonic?**

Request a demo at camaleonicanalytics.com/request-demo or write to team@camaleonicanalytics.com. A demo covers which of the six signal channels apply to your property, how the Camaleonic Score™ would weight your specific assets, and what a valuation report looks like for a comparable event.

Source: https://camaleonicanalytics.com/faq#how-to-get-started

### The vocabulary, defined

**Sponsorship valuation** — The practice of assigning a monetary figure to the exposure a sponsor receives, so that partnership spend can be judged against a return rather than an impression count. Camaleonic performs valuation from detected exposure rather than from declared inventory.

Source: https://camaleonicanalytics.com/faq#sponsorship-valuation

**Media value** — The gross equivalent cost of buying the same exposure as advertising, priced at prevailing CPM. It answers "what would this screen time have cost to buy?" and does not account for how visible, well placed or memorable the exposure was.

Source: https://camaleonicanalytics.com/faq#media-value

**Market value** — Media value after quality adjustment. Camaleonic applies the Camaleonic Score™ before pricing, so exposure that was brief, small, obscured or peripheral is valued below exposure that held attention. It answers "what was this exposure actually worth?"

Source: https://camaleonicanalytics.com/faq#market-value

**Camaleonic Score™** — A single quality figure blending eight weighted variables summing to 1.00, namely duration 0.18, size 0.16, clarity 0.14, audience 0.14, position 0.12, context 0.10, platform 0.08 and recall 0.08. It qualifies raw exposure before any monetary value is applied.

Source: https://camaleonicanalytics.com/faq#camaleonic-score

**EMV (Equivalent Media Value)** — The advertising spend that would have been required to buy equivalent visibility. Camaleonic reports EMV per second of qualified exposure, which is what allows a two second logo appearance and a full page press mention to be compared on one scale.

Source: https://camaleonicanalytics.com/faq#emv-equivalent-media-value

**CPM and CPT** — Cost per mille and cost per thousand: two names for the same unit, the cost of one thousand impressions, which is how advertising is bought. Camaleonic uses it as the bridge between measured audience reach and a monetary figure.

Source: https://camaleonicanalytics.com/faq#cpm-and-cpt

**CPE (Cost Per Engagement)** — The cost of one interaction with an ad rather than one view of it. Where CPM prices being seen, CPE prices being acted on, which is why social results are often reported both ways.

Source: https://camaleonicanalytics.com/faq#cpe-cost-per-engagement

**Deduplicated reach** — Audience counted once across every channel rather than summed per platform. A fan who saw a sponsor on broadcast, on social and in press is one person reached, not three, and Camaleonic resolves this to 96% deduplication across platforms.

Source: https://camaleonicanalytics.com/faq#deduplicated-reach

## Request a Demo

https://camaleonicanalytics.com/request-demo

Book a personalised walkthrough of the platform. See how Camaleonic measures your sponsorship exposure and proves ROI on your own data.

- REQUEST // LIVE DEMO
- Experience sponsorship
- Transform data into insights. One platform, unlimited possibilities.
- See Your Data Come Alive
- AI detects every logo, post, mention, sentiment, asset and economic value, in real time.
- One Dashboard, Zero Chaos
- No more juggling 4 providers and 12 reports. Everything unified. Everything connected. Everything clear.
- Insights You Can Act On
- We reveal the "why" behind performance, audiences, and territory impact.
- Tell us about your needs...
- Thank you. Your request is
- Failed to send message. Please try again or contact us directly at team@camaleonicanalytics.com

## About Camaleonic Analytics

https://camaleonicanalytics.com/about-us

Data scientists and sports-marketing veterans building the measurement layer for global sponsorship. Barcelona-born, operating worldwide.

- GLOBAL COMPANY / ABOUT US
- Global sponsorship
- No borders. No limits.
- We are redefining sponsorship measurement through AI, Computer Vision, and real-time data, empowering brands, rights holders, and institutions across the globe.
- Global Sponsorship Intelligence
- 20+ Countries Served
- 420+ Clients Worldwide
- 1000+ Events Measured
- Real-Time AI & Computer Vision
- A truly global company
- Real-Time AI & Computer Vision Technology
- Multichannel · TV · Digital · Social · Onsite
- Independent · Auditable · Global
- Diverse global audience measured across markets
- We combine a global delivery model with physical presence in strategic markets.
- Hover, tap, or tab to a station for details.
- UTC offsets in standard time
- Reinventing sponsorship intelligence
- Our mission is to transform sponsorship measurement into a precise, transparent, and data-driven discipline, enabling better decisions, stronger partnerships, and
- anywhere in the world.
- Technology & innovation
- Built on AI. Powered by
- Computer Vision & Deep Learning
- Real-Time Media Analysis
- Multichannel Measurement (TV, Digital, Social, Onsite)
- Proprietary AI Models
- Scalable Global Infrastructure
- Actionable insights and ROI attribution from exposure and audience data for brands and rights holders.
- Why global leaders choose Camaleonic
- Global scalability
- Independent and objective measurement
- Technology-first approach
- Trusted by top brands and institutions
- Designed for complex, international sponsorship ecosystems
- Transparent, auditable and methodology-driven results
- Secure Infrastructure
- 420+ Clients / 20+ Countries
- Come meet our team at our headquarters in Barcelona.
- Mon - Fri: 9:00 AM - 8:00 PM
- Camaleonic Analytics headquarters map
- Measuring sponsorship

## Careers at Camaleonic

https://camaleonicanalytics.com/careers

Build the measurement layer for global sponsorship. Open roles in data engineering, computer vision, full-stack development and commercial.

- RECRUITMENT / STATUS: OPEN
- Be part of the team reinventing how the world measures sponsorship visibility and brand impact.
- AI & Machine Learning
- Web & Software Engineering
- Data Science & Analytics
- Business Development
- Partnerships & Client Success
- Creative & Content
- Building the most advanced
- Camaleonic combines AI and data science to transform sponsorship measurement across media, live events, and digital environments, scaling this innovation worldwide.
- Join us in shaping how the world values brand impact.
- Team collaborating around screens in an open office
- Engineer in front of a wall of live broadcast monitors
- Developer writing code at a dual-monitor workstation
- Six tracks. One mission. Pick your lane and write to us.
- More than a job. A
- Work at the intersection of AI, sports, music, and brand intelligence
- Help internationalize a fast-growing technology company
- Build solutions used by global rights holders, brands, and agencies
- Define how sponsorship is valued worldwide
- Join a multidisciplinary, remote-friendly team
- Innovation Culture
- Curiosity, transparency, ambition, and autonomy
- People who thrive on disruption
- The kind of talent that builds the future.
- Innovators & Problem Solvers
- Passionate about AI, Data & Sports
- Think Globally, Scale Technology
- Enjoy Autonomy & Experimentation
- Excited by Disruption & Precision

## Privacy Policy

https://camaleonicanalytics.com/privacy-policy

How Camaleonic Analytics collects, processes and protects personal data, and the rights you hold under GDPR.

- for Camaleonicads2020. S.L
- Information we collect
- How we use your information
- Cookies and Web Beacons
- Google DoubleClick DART Cookie
- Advertising Partners Privacy Policies
- Third Party Privacy Policies
- CCPA Privacy Rights (Do Not Sell My Personal Information)
- CCPA Privacy Rights
- GDPR Data Protection Rights
- , title: "Children
- At Camaleonic Analytics, accessible from
- , one of our main priorities is the privacy of our visitors. This Privacy Policy document contains
- types of information that is collected and recorded by Camaleonic Analytics and how we use it.
- If you have additional questions or require more information about our Privacy Policy, do not
- hesitate to contact us.
- This Privacy Policy applies only to our online activities and is valid for visitors to our website
- with regards to the information that they shared and/or collect in Camaleonic Analytics. This
- By using our website, you hereby consent to our Privacy Policy and agree to its terms.
- The personal information that you are asked to provide, and the reasons why you are asked to
- provide it, will be made clear to you at the point we ask you to provide your personal information.
- If you contact us directly, we may receive additional information about you such as your name,
- email address, phone number, the contents of the message and/or attachments you may send us, and
- any other information you may choose to provide.
- When you register for an Account, we may ask for your contact information, including items such as
- name, company name, address, email address, and telephone number.
- We use the information we collect in various ways, including to:
- Provide, operate, and maintain our website
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, including for customer
- service, to provide you with updates and other information relating to the website, and for
- Find and prevent fraud
- Camaleonic Analytics follows a standard procedure of using log files. These files log visitors
- analytics. The information collected by log files include internet protocol (IP) addresses,
- browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and
- possibly the number of clicks. These are not linked to any information that is personally
- identifiable. The purpose of the information is for analyzing trends, administering the site,
- Google is one of a third-party vendor on our site. It also uses cookies, known as DART cookies,
- to serve ads to our site visitors based upon their visit to www.website.com and other sites
- on the internet. However, visitors may choose to decline the use of DART cookies by visiting
- the Google ad and content network Privacy Policy at the following URL:
- You may consult this list to find the Privacy Policy for each of the advertising partners of
- Camaleonic Analytics.
- Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons
- that are used in their respective advertisements and links that appear on Camaleonic Analytics,
- occurs. These technologies are used to measure the effectiveness of their advertising campaigns
- and/or to personalize the advertising content that you see on websites that you visit.
- Note that Camaleonic Analytics has no access to or control over these cookies that are used by
- third-party advertisers.
- are advising you to consult the respective Privacy Policies of these third-party ad servers for
- more detailed information. It may include their practices and instructions about how to opt-out
- of certain options.
- You can choose to disable cookies through your individual browser options. To know more detailed
- information about cookie management with specific web browsers, it can be found at the
- Under the CCPA, among other rights, California consumers have the right to:
- specific pieces of personal data that a business has collected about consumers.
- Request that a business delete any personal data about the consumer that a business has collected.
- s personal data, not sell the consumer
- If you make a request, we have one month to respond to you. If you would like to exercise any of
- these rights, please contact us.
- We would like to make sure you are fully aware of all of your data protection rights. Every user
- is entitled to the following:
- The right to access
- You have the right to request copies of your personal data. We may charge you a small fee
- The right to rectification
- You have the right to request that we correct any information you believe is inaccurate.
- You also have the right to request that we complete the information you believe is
- The right to erasure
- You have the right to request that we erase your personal data, under certain conditions.
- The right to restrict processing
- You have the right to request that we restrict the processing of your personal data,
- under certain conditions.
- The right to object to processing
- You have the right to object to our processing of your personal data, under certain
- The right to data portability
- You have the right to request that we transfer the data that we have collected to another
- organization, or directly to you, under certain conditions.
- Another part of our priority is adding protection for children while using the internet. We
- encourage parents and guardians to observe, participate in, and/or monitor and guide their online
- Camaleonic Analytics does not knowingly collect any Personal Identifiable Information from
- children under the age of 13. If you think that your child provided this kind of information on
- our website, we strongly encourage you to contact us immediately and we will do our best efforts
- to promptly remove such information from our records.

## Terms and Conditions

https://camaleonicanalytics.com/terms-and-conditions

User agreements, service levels and operational terms governing use of the Camaleonic Analytics platform.

- TERMS AND CONDITIONS
- Effective Date: July 7, 2025
- Terms and Conditions
- Overview of Our Services
- Account Creation and Credentials
- User Content and Data
- Use of the Platform
- Privacy and Data Protection
- Software License and Restrictions
- Limitation of Liability
- Account Suspension or Termination
- Changes to the Terms
- Governing Law and Jurisdiction
- Welcome to Camaleonic Analytics ("we", "our", "us"). These Terms and Conditions ("Terms") govern your
- access to and use of our website, app, and services (collectively, the "Platform"). By using the
- Platform, you agree to be bound by these Terms. If you do not agree, please do not use our services.
- By using Camaleonic Analytics, you agree to follow our rules, allow us to analyze your social
- media data to provide insights, and respect our intellectual property. You are responsible for
- privacy and data, but we are not liable for issues caused by third-party platforms or inaccurate
- data. Payments for subscriptions are non-refundable, and late payments may incur fees or account
- suspension. Please read the full Terms below for details.
- Camaleonic Analytics provides tools to connect your social media accounts or upload content,
- analyze engagement and performance metrics, and estimate the economic value of your posts,
- stories, and other media. The data and insights are displayed in dashboards for personal,
- business, or agency use.
- To use the Platform, you must:
- Be at least 18 years old.
- Have the legal capacity to enter into a binding agreement.
- Use the Platform in compliance with applicable laws and these Terms.
- If you are using the Platform on behalf of an organization or business, you confirm you have the
- authority to bind that entity to these Terms.
- To access the Platform, you must register with unique credentials (e.g., username and
- password). You agree to provide accurate and complete information during registration and to
- keep this information updated.
- Responsibility for Account Activity
- You are fully responsible for all activities under your account. You must immediately notify
- if you suspect unauthorized access to or use of your account. We are not liable for any
- You retain all rights to the content (e.g., social media data, images, videos, metrics) you
- provide or connect through our Platform ("User Content"). By using our services, you give
- Camaleonic Analytics permission to use and analyze your content to provide our services.
- This permission is limited, can be canceled by you, and we do not charge for it.
- You are solely responsible for the accuracy, legality, and appropriateness of your User
- Content. You confirm that you have all necessary rights and permissions to provide us access
- to this content, including any consents from third parties (e.g., for shared posts or images).
- Use the Platform for illegal activities, such as violating intellectual property or privacy laws.
- Attempt to hack, disrupt, or gain unauthorized access to the Platform or its data.
- Use our tools to generate misleading or fraudulent analytics reports.
- Share your login credentials with others or allow unauthorized access to your account.
- Use the Platform to build competing services or products.
- We may suspend or terminate accounts that violate these rules without prior notice.
- We respect your privacy. Please review our Privacy Policy to understand how we collect, use,
- store, and protect your information. Camaleonic Analytics may collect metadata, engagement data,
- and performance statistics from connected social media accounts. We do not sell your data to
- Data Retention and Deletion
- We retain your User Content and associated data only for as long as necessary to provide the
- services or comply with legal obligations. Upon account termination, we will delete your
- data within 30 days, except where required by law. You may request data deletion by
- We implement industry-standard security protocols, comparable to those used by leading
- analytics platforms to protect your data. For users requiring additional data protection
- assurances, we offer a GDPR-aligned Data Protection Addendum upon request. Contact us at
- Both you and Camaleonic Analytics agree to protect confidential information shared through the
- Platform, including proprietary data, analytics reports, and business information. You may not
- disclose our confidential information to third parties without our written consent, except as
- required by law. Similarly, we will protect your confidential User Content and not disclose it
- except as necessary to provide our services or comply with legal obligations.
- We grant you a limited, non-exclusive, non-transferable, revocable license to use the
- Platform for internal, non-commercial purposes only, subject to these Terms.
- Copy, modify, distribute, or reverse engineer any part of the Platform, including its
- software, algorithms, or analytics tools.
- Use the Platform to develop or operate competing services or products.
- Remove, alter, or obscure any Camaleonic Analytics branding, trademarks, or copyright notices.
- Share, sell, or distribute our software or services without our written permission.
- All reports and data exports generated through the Platform must retain Camaleonic Analytics
- branding, including logos and attribution, as specified in our guidelines.
- Billing and Payments
- Monthly or annual subscription fees are billed automatically in advance and are
- non-refundable. Refund requests are considered case by case; write to
- . We accept payments via credit card, PayPal, or other methods specified at checkout.
- Subscriptions auto-renew unless canceled at least 24 hours before the renewal date
- through your account settings.
- Late payments will incur a 3.5% monthly fee, calculated from the due date. If payment
- remains outstanding for 60 days, we may suspend your account until all dues are cleared.
- Account Reinstatement and Data Deletion
- To reinstate a suspended account, you must clear all outstanding dues. If an account remains
- lapsed or unpaid, we may delete your account and associated data after 60 days of
- non-payment. Retroactive analysis or reactivation of expired accounts may incur additional
- charges, as specified at the time of request.
- Changes to Pricing
- Your continued use of paid services after such changes indicates your acceptance of the
- No Guarantee of Results
- We provide estimates and insights based on available data, algorithms, and models. These are
- informational only and do not guarantee actual performance, earnings, or market value.
- Third-Party Platforms
- Our services integrate with third-party platforms (e.g., Meta Platforms, TikTok, YouTube).
- We are not responsible for changes in their APIs, policies, access restrictions, data
- accuracy of our analytics.
- To the maximum extent permitted by law, Camaleonic Analytics is not liable for:
- Any loss of data, revenue, profits, or business resulting from your use of the Platform.
- Any errors, delays, or inaccuracies in our analysis or dashboard output.
- Any unauthorized access to your account or data caused by your actions.
- Our total liability in connection with the Platform shall not exceed the amount paid by you (if
- any) in the past 12 months.
- We may suspend or terminate your access if you:
- Breach these Terms,
- Engage in fraudulent, abusive, or illegal behavior,
- Violate the rights of other users or third parties,
- Fail to pay subscription fees as outlined in Section 9.
- You may terminate your account at any time by contacting us at
- . Upon termination, your data will be handled as outlined in Section 6.1.
- We may update these Terms from time to time. The updated version will be posted on our website
- with a revised "Effective Date." For significant changes, we will notify you via email or in-app
- notice at least 14 days before they take effect. Your continued use of the Platform after
- changes indicates your acceptance of the updated Terms.
- These Terms are governed by the laws of Spain, without regard to conflict of law principles.
- Any disputes shall be subject to the exclusive jurisdiction of the courts of Barcelona,
- Spain, unless otherwise required by applicable law.
- International Users
- If you access the Platform from outside Spain, you are responsible for complying with
- applicable local laws. We make reasonable efforts to comply with international data
- protection regulations, such as GDPR for EU users.
- Dispute Resolution
- Resolution platform. We encourage you to contact us first at
- to resolve any issues amicably.
- Camaleonic Analytics is not liable for delays or failures in providing services due to events
- beyond our reasonable control, including but not limited to natural disasters, internet outages,
- or third-party platform failures.
- If you have questions about these Terms or need support, contact us at:

## Data Deletion Instructions

https://camaleonicanalytics.com/data-deletion-instructions

How to request removal of your personal data from Camaleonic Analytics systems, and what happens after you submit a request.

- DATA DELETION INSTRUCTIONS
- for Camaleonic Analytics Connector
- Last Updated: August 12, 2025
- Data Deletion Instructions
- How to Request Data Deletion
- What Happens Next?
- This page provides instructions on how to request the deletion of your data from the Camaleonic
- Analytics Connector ("the App"), in accordance with the Meta, TikTok, X, YouTube, and Twitch
- We are committed to protecting your personal information and your right to privacy. If you wish to
- have your data removed from our systems, you can do so by following the steps below.
- To request the deletion of data associated with your account, please follow these steps:
- Send an email to our support team at
- Use the subject line:
- "Data Deletion Request"
- In the body of the email, please include your
- you used to sign up for the App. This is necessary to verify your identity and locate your
- data in our system.
- Once we receive your request, we will:
- Send you a confirmation email to acknowledge that we have received your request.
- Begin the process of permanently deleting your data from our live databases, servers, and backups.
- This process will be completed within
- We will notify you by email once the data deletion process is complete.
- Once your data is deleted, this action is
- . You will lose all information, settings, and history associated with your account in Camaleonic
- Analytics Connector.
- If you have any questions about this data deletion process, please do not hesitate to contact us at