# AI Sponsorship Valuation & Media Measurement | Camaleonic

> Prove the value of every partnership with AI sponsorship valuation. Real-time brand exposure measurement across TV, social, press and venues.

Source: https://camaleonicanalytics.com/

---

![LALIGA: Live broadcast frame analyzed by Camaleonic computer vision](https://camaleonicanalytics.com/images/hero-feed-laliga.webp)

REC
CAM-03 / LALIGA-FEED

TC 02:34:14:10

CAMALEONIC / MACHINE EYE · AI-POWERED SPONSORSHIP INTELLIGENCE

Session value
€731
+€324/S LIVE

Detection log

21:00:44:03
LOGO ▸ KIT-FCB-HOME
0.4%
€158

21:00:44:19
LOGO ▸ BOARD-BEKO
0.4%
€121

21:00:45:08
ASSET ▸ PITCH-CENTRE-CIRCLE
4.2%
€188

# Every second seen DETECTED Every impact proven VERIFIED

Camaleonic watches every broadcast, post and venue frame by frame. Proprietary computer vision detects your brand in real time, and real-data analysis turns every exposure into auditable market value and strategic insights.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

[Explore Technology →](https://camaleonicanalytics.com/technology)

LALIGA · CAM-03 · €324/s

![LALIGA broadcast feed](https://camaleonicanalytics.com/images/hero-feed-laliga.webp)
LALIGA
● ON AIR
![BASKETBALL broadcast feed](https://camaleonicanalytics.com/images/hero-feed-basketball.webp)
BASKETBALL
STANDBY
![GT3 broadcast feed](https://camaleonicanalytics.com/images/hero-feed-gt3.webp)
GT3
STANDBY
![CYCLING broadcast feed](https://camaleonicanalytics.com/images/hero-feed-cycling.webp)
CYCLING
STANDBY

Scroll to analyze

![LALIGA broadcast feed](https://camaleonicanalytics.com/images/hero-feed-laliga.webp)
LALIGA
● ON AIR
![BASKETBALL broadcast feed](https://camaleonicanalytics.com/images/hero-feed-basketball.webp)
BASKETBALL
STANDBY
![GT3 broadcast feed](https://camaleonicanalytics.com/images/hero-feed-gt3.webp)
GT3
STANDBY
![CYCLING broadcast feed](https://camaleonicanalytics.com/images/hero-feed-cycling.webp)
CYCLING
STANDBY

360º
Full Spectrum Analysis

Precision
Industry Leading AI

+420
Global Clients

+14
Countries of Presence

/
EXPOSURE
02:34:11
/
MEDIA VALUE
€4.2M
/
FEEDS
38
/
DETECTIONS/S
350
/
CLIENTS
+420
/
COUNTRIES
+14
/
ANALYSIS
360º

01
/
Clients

## Trusted by the teams, brands and organizations the world _watches_.

![ACB](https://camaleonicanalytics.com/images/clients/acb.webp)

![Aston Martin](https://camaleonicanalytics.com/images/clients/aston-martin.webp)

![Bolivar](https://camaleonicanalytics.com/images/clients/bolivar.webp)

![Repsol](https://camaleonicanalytics.com/images/clients/Repsol-Logo.png)

![Escudo Talleres](https://camaleonicanalytics.com/images/clients/escudo-talleres.webp)

![FEB](https://camaleonicanalytics.com/images/clients/feb.webp)

![FIM](https://camaleonicanalytics.com/images/clients/fim.webp)

![Formula E](https://camaleonicanalytics.com/images/clients/formula-e.webp)

![Kings League](https://camaleonicanalytics.com/images/clients/Kingsleague.png)

![Federacion Peruana](https://camaleonicanalytics.com/images/clients/federacion-peruana.png)

![SBK Bimota](https://camaleonicanalytics.com/images/clients/sbk_logo_bimota.png)

![Cordoba CF](https://camaleonicanalytics.com/images/clients/cordoba-cf.png)

![Movistar](https://camaleonicanalytics.com/images/clients/Movistar.webp)

![ABANCA](https://camaleonicanalytics.com/images/clients/abanca.webp)

![BBK](https://camaleonicanalytics.com/images/clients/bbk.png)

![Copec](https://camaleonicanalytics.com/images/clients/copec.webp)

![Courchevel](https://camaleonicanalytics.com/images/clients/courchevel.webp)

![Iberia](https://camaleonicanalytics.com/images/clients/iberia.webp)

![Liverpool FC](https://camaleonicanalytics.com/images/clients/liverpool.webp)

![Mahou](https://camaleonicanalytics.com/images/clients/mahou.webp)

![RCD Mallorca](https://camaleonicanalytics.com/images/clients/mallorca.webp)

![Telefonica](https://camaleonicanalytics.com/images/clients/telefonica.webp)

![Vueling](https://camaleonicanalytics.com/images/clients/vueling.webp)

![Primavera Sound](https://camaleonicanalytics.com/images/clients/primavera-sound.webp)

![Girona CF](https://camaleonicanalytics.com/images/clients/girona-cf.png)

![HRC](https://camaleonicanalytics.com/images/clients/hrc.webp)

![MotoGP](https://camaleonicanalytics.com/images/clients/MotoGP.png)

![LCR Team](https://camaleonicanalytics.com/images/clients/lcr-team.webp)

![Liga Pro](https://camaleonicanalytics.com/images/clients/liga-pro.webp)

![Banco Mediolanum](https://camaleonicanalytics.com/images/clients/banco-mediolanum.webp)

![U de Chile](https://camaleonicanalytics.com/images/clients/u-de-chile.webp)

![VR46](https://camaleonicanalytics.com/images/clients/vr46.webp)

![Cadiz CF](https://camaleonicanalytics.com/images/clients/cadiz.png)

![FC Andorra](https://camaleonicanalytics.com/images/clients/FC_Andorra.png)

![Universitario Peru](https://camaleonicanalytics.com/images/clients/Universitario.png)

![CaixaBank](https://camaleonicanalytics.com/images/clients/Logo_CaixaBank.png)

![Liga Portugal](https://camaleonicanalytics.com/images/clients/liga_portugal.webp)

![Val d'Isere](https://camaleonicanalytics.com/images/clients/val_isere.webp)

![BigSound Festival](https://camaleonicanalytics.com/images/clients/bigsound.webp)

![Provincia de Burgos](https://camaleonicanalytics.com/images/administrations/burgos.webp)

![Diputación de Cádiz](https://camaleonicanalytics.com/images/administrations/diputacion-cadiz.webp)

![Junta de Andalucía](https://camaleonicanalytics.com/images/administrations/junta-andalucia.webp)

![Ajuntament de Barcelona](https://camaleonicanalytics.com/images/administrations/ajuntament-barcelona.webp)

![Ayuntamiento de Madrid](https://camaleonicanalytics.com/images/administrations/ayuntamiento-madrid.webp)

![Comunidad de Madrid](https://camaleonicanalytics.com/images/administrations/comunidad-madrid.webp)

/45 organizations in frame
feed // continuous

02
/
Live pipeline

## From pixels to _value_.

Watch one broadcast frame travel our pipeline, from raw feed to detected assets to verified sponsorship value.

![NBA game at Rocket Mortgage FieldHouse: Luka Doncic in the white Dallas Mavericks kit with a chime chest patch walking beside Dean Wade in the black Cleveland Cavaliers kit, red Speedway LED boards lining the court behind them](https://camaleonicanalytics.com/images/dissect-frame-nba.webp)

AWAY KIT · 0.97

Area
3.8%
Clarity
0.96
Dwell
6.3s

LOGO · 0.98

Area
0.03%
Clarity
0.97
Dwell
4.2s

HOME KIT · 0.95

Area
3.9%
Clarity
0.94
Dwell
5.6s

COURT ZONE · 0.92

Area
45.2%
Clarity
0.97
Dwell
8.4s

LOGO · SPEEDWAY

LOGO · GOODYEAR

SHOES · JORDAN

SHOES · NIKE

LOGO · NIKE

LOGO · NIKE

LOGO · NIKE

LOGO · NIKE

LOGO · NIKE

LOGO · NIKE

LOGO · NIKE

1 FRAME · 1/30 S
15/15 ASSETS
Share of screen · Sharpness · Time on air

01

### Raw

One live broadcast frame enters the pipeline: raw, untouched, unlabeled.

01 / RAW FEED · 30 FPS

02

### Detect

The eye locks onto every brand surface in the frame.

02 / DETECT · 15 ASSETS LOCKED

03

### Quantify

Every exposure is measured: share of screen, sharpness, time on air.

03 / QUANTIFY · SCORING

04

### Value

The measurements become verified sponsorship value.

04 / VALUE · VERIFIED

01
Raw
Raw

02
Detect
Detect

03
Quantify
Quantify

04
Value
Value

Verified value

Away kit
AWAY KIT · 6.3s × €34.0/S
€214

Chime patch
LOGO · 4.2s × €33.8/S
€142

Home kit
HOME KIT · 5.6s × €28.5/S
€160

Court zone
COURT ZONE · 8.4s × €22.1/S
€186

Secondary assets
€231

Speedway board
7.1s × €9.8/S
€70

Goodyear patch
3.8s × €11.5/S
€44

Jordan shoes
2.9s × €9.0/S
€26

Nike shoes
2.9s × €10.7/S
€31

Nike (away kit)
6.3s × €2.2/S
€14

Nike (away shorts)
5.1s × €2.0/S
€10

Nike (away socks)
2.9s × €2.1/S
€6

Nike (home kit)
5.6s × €2.0/S
€11

Nike (home shorts)
4.4s × €1.8/S
€8

Nike (home socks)
2.9s × €1.7/S
€5

Nike (away sock · 2)
3.1s × €2.0/S
€6

Total value
/ FRAME-RUN
€933

Verified value

Away kit
6.3s × €34.0/S
€214

Chime patch
4.2s × €33.8/S
€142

Home kit
5.6s × €28.5/S
€160

Court zone
8.4s × €22.1/S
€186

Secondary assets
11 ASSETS
€231

Total value
€933

01
Raw

One live broadcast frame enters the pipeline: raw, untouched, unlabeled.

01 / RAW FEED · 30 FPS

02
Detect

The eye locks onto every brand surface in the frame.

02 / DETECT · 15 ASSETS LOCKED

03
Quantify

Every exposure is measured: share of screen, sharpness, time on air.

03 / QUANTIFY · SCORING

04
Value

The measurements become verified sponsorship value.

04 / VALUE · VERIFIED

03
/
Capabilities

## Every channel in _frame_.

A complete analytics suite covering every dimension of sponsorship visibility, from broadcast and social to press and on-site presence.

MONITOR BANK
8 CH · LIVE

CH-01
BROADCAST

BROADCAST
F-01
TV Analytics
Standby

REC
00:00:31:07

F-01 · BROADCAST
SIGNAL LOCKED · 25 FPS

F-01
● On Air
F-02
F-03
F-04

### TV Analytics

Real-time brand exposure detection across global broadcasts, frame by frame.

 412LIVE FEEDS →

[TV Analytics](https://camaleonicanalytics.com/tv-analytics)

CH-02 SOCIAL

### Social Media Analytics

Brand visibility across every platform, measuring engagement and sentiment.

 38,400POSTS / HR →

[Social Media Analytics](https://camaleonicanalytics.com/social-media-analytics)

CH-03 PRESS

### Media Clipping

Automated monitoring capturing mentions worldwide.

 1,847MENTIONS / DAY →

[Media Clipping](https://camaleonicanalytics.com/clipping)

CH-04 ONSITE

### Onsite Analytics

Physical exposure and footfall measured on the ground at events.

 24,580FOOTFALL →

[Onsite Analytics](https://camaleonicanalytics.com/onsite-analytics)

CH-05 VENUE

### Venue Analysis

Audience catchment mapped around the venue, ring by ring.

 25KM RADIUS →

[Venue Analysis](https://camaleonicanalytics.com/venue-analysis)

CH-06 SONAR

### Social Listening

AI conversation analysis and sentiment tracking.

 +0.42SENTIMENT →

[Social Listening](https://camaleonicanalytics.com/social-listening)

CH-07 CROWD

### Fan Insights & Surveys

Audience detection with real feedback analysis.

 92%RESPONSE →

[Fan Insights & Surveys](https://camaleonicanalytics.com/fan-insight-surveys)

CH-08 REPORTS

### Custom Reports

Tailored analytics dashboards for your specific needs.

 128EXPORTS / MO →

[Custom Reports](https://camaleonicanalytics.com/custom-reports)

04
/
Why Camaleonic

## Intelligence that drives _growth_.

We combine cutting-edge AI with deep industry expertise to deliver the most accurate sponsorship analytics in the market.

/Decision ledger
06 entries

01

### Proprietary AI Technology

Our in-house industry leading computer vision algorithms achieve superior accuracy in logo detection, even in challenging conditions like occlusion or motion blur.

Guess
→
Measured

LOGO CONF
0.98

02

### Real-Time Processing

Get insights as they happen. Our processing pipeline delivers data milliseconds after broadcast, allowing for immediate optimization.

Guess
→
Measured

PIPELINE LAG
MS

03

### Global Coverage

Monitor thousands of channels and streams worldwide. From local broadcasts to international mega-events, we track it all.

Guess
→
Measured

CHANNELS
1000S

04

### Granular Data

Go beyond simple impressions. We measure size, position, duration, and quality of exposure to calculate true media value.

Guess
→
Measured

EXPOSURE DIMS
04

05

### Auditable Accuracy

Every detection is timestamped and screenshot-verified. You get transparent, audit-ready reports you can trust.

Guess
→
Measured

EVIDENCE
100%

06

### 360º ROI-Driven Integration

Achieve a 360-degree view of your performance with exhaustive ROI breakdowns. Our AI dissects every brand interaction across specific assets and channels.

Guess
→
Measured

ROI VIEW
360°

05
/
Industries

## Where we _thrive_.

Extensive experience across sports, music, entertainment, and corporate sectors.

[![Sports](https://camaleonicanalytics.com/images/motogp.webp) 01 Sports conf 0.98 · MOTORSPORT SECTOR 01 / 05 KIT BOARD BROADCAST / Rights Holders, Properties, Clubs, Organizers & Sponsors Sports Brand visibility captured and valued, from stadium signage to broadcast overlays. Explore more →](https://camaleonicanalytics.com/rights-holders-teams)[![Brands](https://camaleonicanalytics.com/images/br-exposure.webp) 02 Brands conf 0.95 · TRACKSIDE ADS SECTOR 02 / 05 LOGO PLACEMENT EARNED MEDIA / Corporate & Brand Intelligence Brands Brand visibility and sponsorship ROI, measured for companies across every channel. Explore more →](https://camaleonicanalytics.com/brands)[![Music & Entertainment](https://camaleonicanalytics.com/images/music-entertainment.webp) 03 Music & Entertainment conf 0.94 · LIVE STAGE SECTOR 03 / 05 STAGE LED SOCIAL / Live Entertainment Music & Entertainment 360º sponsor impact at music and entertainment events, with the value generated by each asset. Explore more →](https://camaleonicanalytics.com/music-events)[![Public Administrations](https://camaleonicanalytics.com/images/pa-civic.webp) 04 Public Administrations conf 0.93 · CITY GRID SECTOR 04 / 05 EVENT VENUE PUBLIC ROI / Government & Public Sector Public Administrations Economic impact and transparency for public investment in events, venues and sponsorships. Explore more →](https://camaleonicanalytics.com/public-administrations)[![Athlete & Influencer Management](https://camaleonicanalytics.com/images/athlete-influencer.webp) 05 Athlete & Influencer Management conf 0.96 · TRACK START SECTOR 05 / 05 SOCIAL TV CAMPAIGN / Talent Management Athlete & Influencer Management Brand value, sponsorship performance, campaigns and media exposure for athletes and influencers. Explore more →](https://camaleonicanalytics.com/athlete-representation)

[![Sports](https://camaleonicanalytics.com/images/motogp.webp) SECTOR 01 / 05 conf 0.98 KIT BOARD BROADCAST / Rights Holders, Properties, Clubs, Organizers & Sponsors Sports Explore more →](https://camaleonicanalytics.com/rights-holders-teams)

[![Brands](https://camaleonicanalytics.com/images/br-exposure.webp) SECTOR 02 / 05 conf 0.95 LOGO PLACEMENT EARNED MEDIA / Corporate & Brand Intelligence Brands Explore more →](https://camaleonicanalytics.com/brands)

[![Music & Entertainment](https://camaleonicanalytics.com/images/music-entertainment.webp) SECTOR 03 / 05 conf 0.94 STAGE LED SOCIAL / Live Entertainment Music & Entertainment Explore more →](https://camaleonicanalytics.com/music-events)

[![Public Administrations](https://camaleonicanalytics.com/images/pa-civic.webp) SECTOR 04 / 05 conf 0.93 EVENT VENUE PUBLIC ROI / Government & Public Sector Public Administrations Explore more →](https://camaleonicanalytics.com/public-administrations)

[![Athlete & Influencer Management](https://camaleonicanalytics.com/images/athlete-influencer.webp) SECTOR 05 / 05 conf 0.96 SOCIAL TV CAMPAIGN / Talent Management Athlete & Influencer Management Explore more →](https://camaleonicanalytics.com/athlete-representation)

06
/
Request Demo

## Ready to unlock your sponsorship _ROI_?

Request a demo to discover how Camaleonic Analytics can provide you with comprehensive measurement and consulting on the impact and value generated by your sponsorships and marketing campaigns.

Channel

[team@camaleonicanalytics.com](mailto:team@camaleonicanalytics.com)

Field ops

Spain · Hong Kong · Australia · Mexico · Chile · Colombia

Response

< 24 hours

Name

Email

Company

Message

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