# Fan Insights & Surveys | Audience Intelligence for Sport > Understand your fanbase beyond demographics. Psychographic profiling and live surveys that drive ticketing, sponsorship and engagement decisions. Source: https://camaleonicanalytics.com/fan-insight-surveys --- FAN INSIGH9 F 8██BX00 # Know exactly _who_ is watching. AI-powered audience detection combined with real fan feedback, finally showing who your sponsorships, talents, events, and campaigns truly reach. [Request Demo →](https://camaleonicanalytics.com/request-demo) How it works → +150 COUNTRIES // REAL-TIME DATA 360° GLOBAL AUDIENCE VIEW ![Packed football stadium crowd during a night match](https://camaleonicanalytics.com/images/fan-crowd.webp) @sportsfan92 SPORTS FANS @gridwatcher MOTORSPORT @festivalgoer MUSIC LOVERS SRC // LIVE STADIUM FEED CROWD // LOCK 01 / SIGNAL INTAKE ## What Fan Insight _really_ is Fan Insight reveals the people behind the impressions, not just the numbers. Using advanced AI, we identify who engages with sponsorships, events, athletes, brands, and campaigns across social networks. 01 Followers TRACKED 02 Tags & mentions TRACKED 03 Interactions TRACKED 04 Geographic distribution TRACKED 05 Interests & communities TRACKED 06 Recurrent behavioral patterns TRACKED /AUDIENCE PROFILING PIPELINE STAGE 01 / 04 01 HASHTAGS /#sports /#football /#champions 02 GEO /SPAIN /MADRID 03 INTERACTIONS /234K LIKES /12.5K COMMENTS /8.9K SHARES 04 PROFILE /SPORTS FANS /MUSIC LOVERS /MOTORSPORT RESOLVED 02 / AI DETECTION ## AI detection across _social_ networks We track and decode audiences through social tags & mentions, followers, location based behavior, posting patterns, interest clustering, and sentiment analysis. ![@sportsfan92](https://camaleonicanalytics.com/images/avatars/avatar-1.webp) @sportsfan92 2H AGO IN FEED ⚽ Amazing goal! ![@teamlover](https://camaleonicanalytics.com/images/avatars/avatar-2.webp) @teamlover 2H AGO IN FEED 🏆 Champions! ![@fanzone](https://camaleonicanalytics.com/images/avatars/avatar-3.webp) @fanzone 2H AGO IN FEED 🎉 What a match ![@megafan](https://camaleonicanalytics.com/images/avatars/avatar-4.webp) @megafan 2H AGO IN FEED 🔥 Best event ever! ![@enthusiast](https://camaleonicanalytics.com/images/avatars/avatar-5.webp) @enthusiast 2H AGO IN FEED ⭐ Incredible performance ![@supporter23](https://camaleonicanalytics.com/images/avatars/avatar-6.webp) @supporter23 2H AGO IN FEED 💪 So proud of the team ![@analyst_pro](https://camaleonicanalytics.com/images/avatars/avatar-7.webp) @analyst\_pro 2H AGO IN FEED 🎯 Perfect execution ![@fanatic](https://camaleonicanalytics.com/images/avatars/avatar-8.webp) @fanatic 2H AGO IN FEED ❤️ Love this community FEED // LIVE /RESOLVED AUDIENCE ATTRIBUTES 5 SIGNALS 01 Positive sentiment DETECTED → 02 Sports category DETECTED → 03 Spain DETECTED → 04 Millennial female DETECTED → 05 Brand advocate DETECTED → 03 / DIRECT FAN VOICE ## Direct fan _voice_, amplified with data Complement AI-based social insights with online and onsite surveys to capture authentic fan opinions: audience identity, sponsorship recall, brand perception, talent affinity, event experience, and more. 01SURVEY // ONLINE + ONSITE LIVE ### How was your experience? 😍😊😐😕😢 AWAITING RESPONSE Which sponsor do you remember? 85% RESPONSE COMPLETION How would you rate the event from 1 to 10? 92% RESPONSE COMPLETION Would you recommend this event? 78% RESPONSE COMPLETION Submit response → 02SENTIMENT // EVENT TIMELINE PHASE 01–06 +47 NET PROMOTER SCORE 1,284 RESPONSES CAPTURED 86% COMPLETION RATE ### Event night, phase by phase HEADLINER 86% POSITIVE 10% NEUTRAL 4% NEGATIVE 58% PRE-SHOW01 64% DOORS02 71% SUPPORT03 86% HEADLINER04 82% ENCORE05 67% EXIT06 SHARE OF RESPONSES PER PHASE Σ 100% 03SENTIMENT // TOP DRIVERS NET SHIFT // PCT POINTS ### What moved the score Experience factors ranked by their net effect on positive sentiment across all responses. Sound quality +18 Sightlines +11 Food & drink +7 Queue time −12 Parking −8 04 / FULL AUDIENCE MODEL ## The most complete fan _understanding_ in the industry Combining AI powered audience detection, social listening, survey insights, psychographic & demographic mapping, sentiment evolution, interest clusters, and behavior flow. SPORTS FANS MUSIC LOVERS MOTORSPORT CROWD RESOLUTION // 03 SEGMENTS LOCKED / AI audience detection / Social listening / Survey insights / Psychographic & demographic mapping / Sentiment evolution / Interest clusters / Behavior flow 05 / APPLICATIONS ## Powering _strategic_ decisions 01 USE CASE ### Sponsorship impact See exactly who your sponsorship reaches and how they perceive your brand. → 02 USE CASE ### Talent & athlete value Identify the communities that follow your athlete and how emotionally connected they are. → 03 USE CASE ### Event & campaign insight Measure audience reach, sentiment, and reactions to any event or brand activation. → /Also from Camaleonic ### Camaleonic _Survey_ Create branded surveys with live results, AI-powered insights and QR distribution on Camaleonic Survey, our self-serve survey platform. [Visit camaleonicsurvey.com →](https://camaleonicsurvey.com/) Next step ## Unlock the true _identity_ of your audience [Request Demo →](https://camaleonicanalytics.com/request-demo) Key facts ## How do you profile a fanbase for sponsorship? What an audience values, not just who it is Camaleonic profiles a fanbase psychographically rather than demographically, combining live surveys with the behavioural data already captured onsite and across social. The result answers what an audience values and will pay for, not only its age and postcode, which is what ticketing, sponsorship pricing and activation decisions actually turn on. Defined here [Deduplicated reach](https://camaleonicanalytics.com/faq#deduplicated-reach) [CPE (Cost Per Engagement)](https://camaleonicanalytics.com/faq#cpe-cost-per-engagement)