# Sponsorship Analytics for Brands | Maximise Partnership ROI

> Track every euro of sponsorship spend. Independent third-party valuation and competitor benchmarking for brands investing in sport.

Source: https://camaleonicanalytics.com/brands

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FOR BRANDS / SPONSORSHIP ROI

# Sponsorship ROI, down to the _asset_.

Cross-channel, asset-level analysis and benchmarking turn your sponsorship data into competitive advantage.

[Request Demo →](https://camaleonicanalytics.com/request-demo)

 See the asset ledger →

/TV / OTT
/Social
/Digital & Online
/Onsite

![Formula 1 car with sponsor branding under AI exposure analysis](https://camaleonicanalytics.com/images/br-exposure.webp)

CONF 0.97
EXP 00:02:41

ASSET / BRAND EXPOSURE

Detection telemetry: every asset, every channel

Brands we measure for
Sponsors / Advertisers

![Mahou](https://camaleonicanalytics.com/images/clients/mahou.webp)

![Repsol](https://camaleonicanalytics.com/images/clients/Repsol-Logo.png)

![CaixaBank](https://camaleonicanalytics.com/images/clients/Logo_CaixaBank.png)

![Telefónica](https://camaleonicanalytics.com/images/clients/telefonica.webp)

![Vueling](https://camaleonicanalytics.com/images/clients/vueling.webp)

![Iberia](https://camaleonicanalytics.com/images/clients/iberia.webp)

![ABANCA](https://camaleonicanalytics.com/images/clients/abanca.webp)

![Movistar](https://camaleonicanalytics.com/images/clients/Movistar.webp)

01
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WHY BRANDS

## From guesswork to _strategic_ decisions.

Transform sponsorship from guesswork into strategic decisions backed by data.

W/01

### Measure Real Visibility

AI-powered detection delivers actual exposure data, not estimates or projections

W/02

### Identify Best Assets

Understand which assets perform best, by channel, event, and territory

W/03

### Benchmark Performance

Compare against competitors and category benchmarks to reveal opportunities

W/04

### Optimize Investments

Make data-driven decisions about future sponsorship strategies and budgets

![Camaleonic sponsorship dashboard on iPhone](https://camaleonicanalytics.com/images/iphone.webp)

DEVICE / LIVE DASHBOARD

Live sponsorship dashboard, mobile

02
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CROSS-CHANNEL COVERAGE

## One _unified_ methodology.

Analyze your sponsorship presence across all channels with consistent, AI-powered measurement.

CH/01

### Broadcast / TV / OTT

Frame-by-frame exposure detection across all broadcasts

CH/02

### Social Media

Organic & paid visibility, engagement, and sentiment analysis

CH/03

### Digital & Online Media

News, web, clipping, and earned media monitoring

CH/04

### Onsite activations

Physical exposure, zones, signage, and activations

03
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ASSET-LEVEL INTELLIGENCE

## Every asset, _measured_.

Detailed performance metrics for every sponsorship asset.

Asset
Volume / share of top asset
Total

LEDs
impressions

2.3M
100.0% of top asset

Backdrops
impressions

1.8M
78.3% of top asset

Posts
engagements

890K
38.7% of top asset

Zones
visitors

450K
19.6% of top asset

Activations
interactions

120K
5.2% of top asset

F/01

### Performance Per Asset

Impressions, duration, share of voice, value, CPM, and ROI for each asset

F/02

### Top vs Underperforming

Clear identification of which assets drive results and which need optimization

F/03

### Channel Breakdown

Understand how each asset performs across TV, social, digital, and onsite

04
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BENCHMARKING

## Competitive intelligence, _objective_ data.

Compare your performance and gain strategic insights with objective data.

B/01

### Performance vs Other Brands

Compare your visibility, engagement, and value against competitors in the same space

B/02

### Event & Season Analysis

Analyze performance within the same event, across events, or across entire seasons

B/03

### Category Share of Voice

Understand your category dominance, visibility gaps, and value opportunities

B/04

### Objective Negotiation Data

Support rights holder negotiations with transparent, data-backed insights

05
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OUTPUTS

## What you receive.

Comprehensive dashboards, reports, and insights ready for action.

D/01

### Interactive Dashboards

Real-time access to all your sponsorship data with drill-down capabilities

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    Live updates
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    Custom filters
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    Asset comparisons

D/02

### Static Reports

PDF and PowerPoint-ready reports for internal teams and stakeholders

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    Executive summaries
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    Detailed annexes
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    Brand-ready

D/03

### Asset-Level Breakdowns

Granular analysis by asset, channel, time period, and territory

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    Asset performance
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    Channel mix
- /
    ROI analysis

ROI

06
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Next step

## Turn sponsorship data into a competitive _advantage_.

Join leading brands using AI-powered analytics to measure, compare, and maximize their sponsorship impact.

[Request Demo →](https://camaleonicanalytics.com/request-demo)